this post was submitted on 11 Mar 2026
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i don't know why i didn't expect hisense to do it.
Would it not make sense for them to? Since they make budget televisions, they have to subsidise the cost somehow.
Either that, or because they're so budget, you'd expect them to cheap out on the electronics and not bother with anything that sophisticated compared to a bare-minimum chip.
From the article it appears to be some technical experiment in Spain they were too disorganised or lazy to remove from the ROM.
The TVs absolutely have automated content recognition. They use Unruly and nexxen.
https://web.archive.org/web/20250122111405/https://unruly.co/vidaa-partnership/
https://nexxen.com/nexxen-vidaa/
I also stumbled across a diagram lately that showed how this data eventually flowed into displaying ads for medical products. The size of this platform behind the scenes would be huge.
Oh they are that cheap.
Right, i have a hisense fridge i bought 12 years ago after my second hand fridge broke, destroying all my food. I had saved up enough money to go away for the weekend but got home from work to the broken one. Had cancel my trip and use the money to buy the fridge thinking it won't last long.
That fridge now sits outside with drinks in it and its never missed a beat.
I also have a deep freezer of theirs I've had for 8 years with no issues apart from having to replace the door seal.