this post was submitted on 16 Nov 2025
121 points (94.2% liked)
Technology
77084 readers
1845 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related news or articles.
- Be excellent to each other!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
- Check for duplicates before posting, duplicates may be removed
- Accounts 7 days and younger will have their posts automatically removed.
Approved Bots
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Could this be the run-up to Apple acquiring Perplexity? I remain convinced that Apple defending their internal AI division shows they are close to a major acquisition and are just waiting for a valuation dip on one of the major competitors. Distribution is a solved problem for Apple, what they need is proven usecases and a competitive tech stack.
That said, search and consolidating multiple model APIs isn't a great match for what Apple needs, and their optics aren't great. My bet is still on Apple acquires Anthropic in 2026.
Some companies buy other companies to let them die – strategically, some companies buy other companies to get their features/talents but remove any trace of that company or that design language, or so. Some companies buy other companies to control competition. Apple seems to buy other companies for doing nothing at all. They have so much money that they buy other companies, but they are so bad at software that they can't figure out what to do with it after that.
It's sad stating this as an iPhone/Mac user (but not an Apple fan – yes, there's a distinction), but even if Apple is able to buy Google in its entirety, they will not be able to fix search in any part of the Apple ecosystem.