this post was submitted on 22 Nov 2025
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[–] DaddleDew@lemmy.world 81 points 2 weeks ago (2 children)

Most of Reddit was bots interacting with bots a while ago already.

[–] yakko@feddit.uk 61 points 2 weeks ago (1 children)

The site makes most of its money selling ads. The value of that ad space is based on user metrics.

Many users are now fake. They are actively hiding this fact.

Apropos of nothing, the company has a $34 billion market cap.

[–] Korhaka@sopuli.xyz 25 points 2 weeks ago (3 children)

Why is anyone paying for adverts that no one will see though? Surely adverts only have value if it brings in sales.

Would be amusing to see the entire advertising market crash tbh.

[–] krooklochurm@lemmy.ca 24 points 2 weeks ago (3 children)

You think that in 2025 companies with large media budgets are buying digital ads and just saying "well fuck it maybe we'll make money on it"?

They track EVERYTHING. From the impression to the click tot he purchase, and there are trackers and attribution platforms by the hundreds out there to help them understand what the ROI they're receiving on those ads are.

Companies are buying ads because people are buying products.

Even if the site is 90% bots there are enough real people using the site to make buying ads profitable.

[–] brucethemoose@lemmy.world 6 points 2 weeks ago

Yeah.

To misquote a paper, “attention is all you need.” It’s like the motto of the 2020s.

[–] Korhaka@sopuli.xyz 4 points 1 week ago (1 children)

I suspect part of the reason for bots is to keep people on the platform. But if people start to realise which is probably going to become more likely as the number of bots rises and quality drops, then real people would start to leave or lose interest.

Could be short term engagement at the risk of long term platform health?

[–] krooklochurm@lemmy.ca 3 points 1 week ago

I'd imagine that's exactly what's happening.

Whether it plays out with people leaving remains to be seen. It's become such a busted out shell of its former self, I can't stand it anymore, but plenty of people almost certainly feel differently.

[–] JcbAzPx@lemmy.world 3 points 2 weeks ago

The amount of money bot views bring in shows that yes, they are just yoloing buying ad space.

[–] underisk@lemmy.ml 9 points 2 weeks ago (1 children)

It's extremely difficult to measure the effectiveness of online ads and most companies have an incentive to inflate their numbers since they're sold as a certain number of views/impressions.

Advertising is a scam for both those who buy it and the intended audience.

[–] Korhaka@sopuli.xyz 4 points 1 week ago (1 children)

At the end of the day views/impressions don't matter, people actually buying the thing is what matters. If no one is buying you can have a billion views and impressions but it wouldn't even be worth £5. So then advertising companies would struggle to find buyers if buyers quickly see it isn't worth it.

[–] HK65@sopuli.xyz 6 points 1 week ago

The point being made is that the big corps advertising have an exceedingly hard time measuring whether ad buys resulted in sales, and especially which ad buys resulted in sales.

Buyers don't see that it isn't worth it, they can only guess.

[–] yakko@feddit.uk 9 points 2 weeks ago (1 children)
[–] turdcollector69@lemmy.world 1 points 1 week ago (1 children)

This timeline had been more "from God's ass to our mouths."

[–] yakko@feddit.uk 2 points 1 week ago

From your foot to god's dick

[–] atthecoast@feddit.nl 7 points 2 weeks ago (2 children)

If you then train new bots on the generated content, the models will degrade yes?

[–] frog@feddit.uk 5 points 2 weeks ago

If you look a lot of new posts, they are actually highly upvoted old posts. So bots probably stay the same.

[–] PrimeMinisterKeyes@leminal.space -2 points 2 weeks ago (1 children)

The bots know what is bot content and what is not.
Actual users don't.

[–] lvxferre@mander.xyz 10 points 2 weeks ago

The bots know what is bot content and what is not.

Probably not. It's way easier to generate bot content than to detect it. Unless they're coming from the same group, but I find this unlikely.