this post was submitted on 01 Dec 2025
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What possible benefit does this offer to Netflix? Are they trying to avoid paying licensing fee or something?
Probably. Or they want to reduce their development and maintenance costs with the extra code for those devices. Or maybe they somehow make more money when users are watching on some other device/software.
IS IT extra code to maintain though? My understanding of casting is it effectively sends a URL to the receiving device. I would think there's a negligible amount of development spent on maintaining it. And every media app under the sun supports it, now except for Netflix. 🤦
In that case maybe Google was gathering too much insight on the content Netflix users were watching. I’ve heard that Amazon (for a while) stopped including product information in their order confirmation emails because Google was gaining product purchase trend data.
This is a VERY interesting thought. I hadn't considered all the data collection likely available to Google as a result of the casting protocol. This is definitely plausible.