Technology

Plot twist: this is an ad campaign

At work sure, at home my ever growing pile of e-waste disagrees.

This headline could be amended to be more accurate as “experts in a given field not swayed by marketing that does not respect their expertise”. I’m sure there are bullshit claims on fertilizers that landscapers laugh at. I’m sure automotive engineers aren’t impressed by most features in a new car brochure. Trying to market a software solution to software engineers with bullshit claims it’s just a bad marketing strategy.

If you want to sell software with bullshit claims, market it to the executives!

I think many does. Specially with tech stuff when it’s not really an advantaged. Like take 6 inch screen phone. Some companies put a 4K display, but the distance we normally use phones at this density it does not have real benefit. While the more pixels on screen will use much more processing power and battery, the trade off does not worth. But “nerds” will see big 4K and think it’s better

Or like a phone with 200MP camera, if the system does do a good job balancing and processing all this pixels you get much much more noise, the noise reduction can create washed photos with huge file sizes, again the trade off is not that much.

And I think engineers in this companies knows that, but marketing pushes for “big numbers” for “nerds”

As someone who works in marketing. We are not ignorant to how people operate and how to get in front of them. Go to the sentence that "Management makes most of the decisions". We'll be aiming for the people who actually buy things. Unfortunately in B2B sales that is usually the CEO/CFO/VP who has very little time to read and learn and would rather someone call and explain everything to make a problem go away. Typically they are of an older generation and hate digital media and wouldn't be caught dead on Reddit.

That said, I always say honestly sells itself. Embellishing the truth or straight up lies will only get you so far and it's typically short term gains.

Agency's love scummy marketing tactics. This because it's good numbers to them and they could give a fuck what it does to the client. They just want them to see that the graph goes up sharply for the first month and than silently bleed them dry as it flattens out and they can push more tricks or services to make graph go up again.

Inhouse teams (like me) can't shit where they eat, so have a more genuine strategy for the long term. We are vested in the well-being of our company.

The phenomenon of fanboyism in Tech disproves that, IMHO.

Developers rarely control the tools budget; their managers do.

So this whole article is a moot point

Developers detest marketing. If you want to sell them a tool, make it easy for them to find the information they need and leave them alone to try out your tool.

So marketing does work, just not "traditional" or "mainstream" marketing. We've had shareware since the beginning times, which was the ultimate try before you buy. Now we have the subscription model (fbow).

Yeah I'd like to think I'm better than marketing, but really, it just takes the right marketing, and I'm putty in their hands.

I've had a theory for a while that most marketing is targeted at neurotypical people, and that it is therefore far less effective on some neurodivergent people. People love to act like neurodivergent people are immune to marketing and propaganda. Maybe the detail-oriented ness of someone with ASD does ruin a narrative, but I feel that it's mostly just that people and companies aren't used to targeting these demographics.

Marketing isn't for nerds. It's for the MBA types that make the purchasing decisions and then force the nerds to implement it. They love marketing.

Nice try. This is just trying to get us to lower our guard and become complacent!

I am sympathetic to the frustration with and resistance to feeling marketed to, but this person just seems to lack self-awareness... And lack of awareness in general. Not a good look.

I won't assume he's representative of large swathes of developers 👀👀👀

Really? Then why is Apple so popular among a subset of developers?