this post was submitted on 20 Jul 2025
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] killeronthecorner@lemmy.world 1 points 2 months ago (1 children)

The use of the term "Dark traffic" here is to paint the use of ad-blockers as something nefarious. Don't use it, fuck these people right in their stupid mouths.

I propose using the terms "clean traffic", for ad-blocked website traffic, and "dogshit traffic" for everything else.

[–] grueling_spool@sh.itjust.works 1 points 2 months ago

Maybe we could turn it around: adblockers are tools that block ads and other kinds of dark traffic such as trackers and malicious scripts.

[–] Almacca@aussie.zone 1 points 2 months ago (1 children)

The trade body called it “illegal circumvention technology”

Lol. Fuck off.

[–] BrianTheeBiscuiteer@lemmy.world 1 points 2 months ago (1 children)

Once the data enters my network it's my fucking data and I can do with it what I please.

[–] halcyoncmdr@lemmy.world 1 points 2 months ago (1 children)

Likewise, I can prevent anything from even entering my network that I don't want on it.

[–] jaybone@lemmy.zip 1 points 2 months ago

Unless it’s intellectual property that belongs to the movie industry. Then you better not touch it. Or that’s illegal.

But if it’s advertisements, then you have to watch it, or that’s illegal.

[–] besselj@lemmy.ca 1 points 2 months ago* (last edited 2 months ago)

Raw-dogging the internet without an adblocker is about as irresponsible as not using contraception

[–] johncandy1812@lemmy.ca -1 points 2 months ago (1 children)

Ads on websites are deals the sitemaker made with themselves. The internet is free.

[–] paulcdb@lemmy.world 0 points 2 months ago (1 children)

[rant] The Internet is not FREE. Its just free at the point of use!

Just like ad funded websites aren’t free to use, they are also just free at the point of use!

People seem to forget where the all this ‘ad money’ comes from. It’s not growing on magic money trees, it’s coming from every product you buy and it’ll be interesting to see how much products have gone up against the sheer amount of ads that are shovelled everywhere now.

The reason the internet used to be great was because people shared information with no expectation of monetary gain. Just the love of what they knew and the joy of sharing information.

So the sooner everyone realises you’re all paying for the ads on every product/service to be shown already, and blocking them actually saves you money because the more ads that are shown, the more websites get paid, the more ad/tracking companies charge companies and yes, the more expensive you’re product and services get! [/rant]

[–] johncandy1812@lemmy.ca -1 points 2 months ago

I don't mean free from operating costs. I mean free for the person using it to experience it how they choose.