I think Gen X went from "invisible" to "the enemy" in a lot of folks' minds when exit polling showed that they broke for Trump in 2024 by a greater margin than any other age group. Before that point most millennials just knew them as their cool older cousins, whose childhood was shrouded in a warm haze of half-remembered, half-imagined 80s nostalgia.
I think Gen X went from "invisible" to "the enemy" in a lot of folks' minds when exit polling showed that they broke for Trump in 2024 by a greater margin than any other age group. Before that point most millennials just knew them as their cool older cousins, whose childhood was shrouded in a warm haze of half-remembered, half-imagined 80s nostalgia.