I don't think people realize what's going to quickly happen is that people making the models will start extorting brands to get a better ranking. You want our model to recommend your brand then pay us $X. Then any perceived utility about reading reviews vanishes kind of like with fake reviews today.
I don't think people realize what's going to quickly happen is that people making the models will start extorting brands to get a better ranking. You want our model to recommend your brand then pay us $X. Then any perceived utility about reading reviews vanishes kind of like with fake reviews today.