this post was submitted on 17 Aug 2025
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LTT and gamers nexus face similar but not exactly the same pressures. Gamers nexus is able to be more aggressive than Linus is but Linus structures his business on such a way that made it vulnerable to such a thing.
The clearest example of this was when the Intel overcoming bug was being hidden by Intel PR spin and GN noticed a pattern, said fuck all that noise, and raised hell over it. GN was right. Intel was wrong. And GN was rewarded for it. Linus has to keep sponsors happy whereas GN regularly throws punches with industry titans like NVIDIA.
The risk is higher but so is the reward. People trust GN specifically because of that reputation. Linus is fun, his channel is interesting, but he’s squarely in the influencer/entertainment category.
Meaning that for Linus you are the product, and the advertisers are the real customers.
Again meaning the videos are not made for you, they are made for the advertisers.