this post was submitted on 20 Aug 2025
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The very tl;dr is that Apple has been catering to shareholders first and foremost to the point that all else suffers. To elaborate a lil more:
The video shows an internal email from the iPhone VP of marketing that basically says they should only add features that are good enough and that what the iPhone already offers could be considered too much. “ Anything new and especially expensive needs to be a rigorously challenged before it’s allowed into the consumer phone”
Then there’s the thing where Cook allows stock buybacks which Jobs didn’t. I am not sure what this means exactly but it plays into the broader point that Jobs was a product genius and Cook is a financial genius. (also, they spent $77 billion on stock buybacks, this will be relevant in a second).
Lastly there is AI. Apple is lacking in AI chips so there was a request to double their amount, which would’ve cost about $10bn. But this request was denied. So they had to not just work with their own aging chips, but rent cloud computing infrastructure from Google.
tl;dr Cook is cooked or something idk