this post was submitted on 26 Aug 2025
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the title is sensationaliat, as the gpu part has been done before (mxm gpus)
the only industry first off the top of my head is the 240w usb c epr charger for a laptop
Only argument I could make is that this is the first gpu module that has a self contained cooling system. Older mxm cards were just the PCB.
thr frameworks AMD 7700s came before it, so it wouldn't be the first.
Industry first Nvidia card? Like it's a bit thin but that's the closest I can get to "erm actually"
hence why Mention the titles a bit sensationalist.
its using a gpu company that rarely does it, for the first time in awhile in a very specific way, as that's not the title of the thread that OP links.
the idea of a laptop dgpu isnt new
the idea of a removable laptop dgpu(mxm)
the idea of a removable nvidia laptop dgpu isnt new(same as above, also asus rog flow attachable gpus)
the idea of a slottable gpu isnt new (frameworks 7700s came before it)
its the combination of the above which is pigeonholing the definition hard enough that it really doesnt have any real merit.
Industry first to use this specific part in this specific way
Yeah if the newest GPU fit your laptop! But it never really worked well
Framework is partially owned by Linus Media Group.
They got their PR game on lock.
Lies. Linus is a round 3 investor. That's all. The industry first part is THE FUCKING SWAPPABLE 5070. Why are we being so dense for a company that is so far the best chance we've had since IBM came up with the ThinkPad.
Define "millionaire with his own PR company and a history of using them for his own personal needs is a significant investor" whichever way makes you happy.
Mobile GPUs have already been a thing. They are generally soldered for structural purposes but that isn't a requirement of the tech and some of the htpc form factor devices that used mobile GPUs have had them as swappable. Also, the old framework 16 already had non-soldered GPUs?
It is just that this isn't an avenue that most system integrators care about. Because there is already a MUCH better solution in the form of external GPUs which... still sort of exist. The idea that you focus on power efficiency and convenience for the laptop and plug it into a dock/big ass box when you want more GPU power. And even THAT is mostly a novelty since onboard GPUs/APU systems/whatever are actually REALLY good these days and more than capable of driving what people generally want/need on a laptop display.
But either way: This is "an industry first" in the same sense that it was an "industry first" when I figured out where the fricking map of my motherboard was while building it. A very big accomplishment to solve a problem that bothers a lot of people (fuck the shorthand maps. Gimme the real one) but also only a "first" if you narrow things down massively. You know... like with PR.
Because honestly? Framework is cool as hell. But most of what they are "innovating" are not soldering things and making people not realize they are still just using a usb c port and a shit ton of dongles. The former tending to have very little utility for end users but be INCREDIBLY useful for assembly line workers.
And, generally speaking, the people who are swapping out their GPUs every other year... aren't the kind of people who will care if they buy a new laptop or reuse their old one except for all the parts they wanted to replace or upgrade. Let alone heat concerns (which is why I would LOVE a benchmark of the different paths towards the same SKU in a framework).
Linus (not lmg) invested in the company. It's not the same thing. And he doesn't "partially own" anything. Also, linus' pr image kinda stinks. Specially after the GN debacle. The dude is a narcissist prick.
And when GN responded to all the sniping over the months... LMG came out ahead. Rossman is a manipulative libertarian prick, but he really nailed it with Linus exhibiting all the signs of being a gaslighting abuser. And... it works.
Because the general consensus, outside of their subreddits (although even in GN's...) was that Steve was in the wrong for responding to all the "some people are out to get us" style sniping and should just let the "drama" drop. And then LMG immediately pivoted to "Dude, just let it go. We improved our practices and are better for it. Maybe you should too. Oh, and if anyone mentions Madison's name we'll sue the fuck out of them". And it worked.
If only because LMG is an order of magnitude larger (17M versus 2.5M subscribers) and most people likely never even heard GN's arguments on why not lying about your testing to support corporate sponsors/interests is bad. They instead just see some guy "whining" (and probably get fed a lot of sock puppets from the companies GN has burned bridges with...) and move on.
LMG is nowhere near as untouchable as they used to be. But they are still probably the single biggest influencer in the PC/"tech" space. And.... just look at this thread for the people who, with a straight face, are talking about how Framework will be their saviour from some nebulous threat.
Do you really think so? Afaik, no one goes to the for hw reviews. They basically just make generic content that gets views. When it comes to actual technical reviews, they pretty much suck.
I also don't get why they're praising Framework so much. Don't get me wrong, the product seems good but it's waaaay too expensive imo.
What happened between Linus and GN?
It's a long story and you can look up their videos on yt. Basically Linus is a narcissist who can do no wrong and the work culture at LMG is pretty crappy. Not just due to the pressure and quality of the videos being bad due to the high volume (that's why they don't post as often now) but also one of their former employees (Madison) said that she suffered abuse while working there. None of the higher ups gave a crap or did anything about it.