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How did they even hurt them. By purchasing tons of it and then destroying it. Yes purchasing their stuff is the way to hurt a company.
They did it with some coffee machine company a number of years ago, smashed all these brand new coffee makers for being "woke" or having a commercial that said "be nice to others" or some such manufactured outrage.
The coverage just made the brand name rise to top of search terms, the videos that went viral of people smashing coffee machines became so trendy that people were buying the things just to smash or burn them on camera for views. It was hilarious and only helped the company.
If I were the coffee maker company, I would have used the opportunity to buy into the advertising/ display programs, and put my coffee makers on sale in all the big box stores, and encouraged even more sales.
That's... just basic marketing
Yes, it is, I used to be the guy who sold, and then later, bought those in-store marketing programs.
The point is, when weird PR things like that pop up, companies tend to hide out for a while, and let the craziness die down. I'd do exactly the opposite, and take advantage of it. Sure, they're buying my product to destroy it, but the key word is "Buy," so I got their money, and the second key word is "destroy," which means they'll be buying a new one when this is over.
If MAGAs are going to be stupid, then it's my corporate responsibility to fleece them as much as possible.