this post was submitted on 20 Jan 2026
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Honestly sounds like nothing is really changing except branding and maybe where panels are sourced from.
You sound like a person that hasn't had the pleasure of owning a TCL TV (hint: it sucks).
This is Sony checking out and letting the remaining good will of one of their few reputable product be wrung out for cash. As another commenter said, this is Sony becoming the new RCA.
Higher end TCL TVs are actually pretty good. All comes down to people buying entry model ones which are poor from most manufacturers and severely underpowered.
We have/had two, the entry level one was full on crappy as you alluded to, but the higher end TV, while it had a decent panel was a shitshow due to the software. I ended up having to factory reset it and just never connect it to the internet to get it usable again after a series of terrible "enhancements". This is my main problem with where I see Sony TVs going. If having great panels/displays was all that mattered, higher end Samsung and LG TVs would still be good choices too.