this post was submitted on 17 Aug 2025
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Personalized pricing can backfire on companies, says study (www.rotman.utoronto.ca)
submitted 1 day ago by Pro@programming.dev to c/technology@lemmy.world
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cross-posted from: https://programming.dev/post/35839436

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[โ€“] Artisian@lemmy.world 25 points 20 hours ago (1 children)

From the article

used mathematics and game theory to model

This is a theory paper, not a study on the ground. It's a reason to give honest pricing, but not new hard data on the practice. It also requires some (nontrivial, non obvious) assumptions about the kind of market. It really doesn't seem to me that the assumptions hold for, eg, air travel.

I do hope the theory is correct irl; personalized pricing is gross.

[โ€“] iopq@lemmy.world 2 points 5 hours ago

But if you just market it as an airline rewards program people would love it. The cheaper the flight, the more miles you get per dollar. That's basically letting the cheapest people get the most rewards