alphabethunter

joined 1 year ago
[–] alphabethunter@lemmy.world 1 points 2 days ago (1 children)

It's not particularly about him, his channel, or his content. If his channel had been declining, that's usually a downward trend. What happened instead is that LTT lost 50% of their viewers suddenly in the last month. Other YouTubers have also stated that in the last month, out of nowhere, their viewership dropped crazily, up to 60%. However, LTT analyzed that although they have half as many viewers, 'like ratio' skyrocketed and ad revenue stayed the same. Josh Strife Hayes made a video blaming YT's new feature "restricted mode" for this, which, when active, blocks a lot of videos for seemingly no reason. Some others have also noted the problem and are investigating, but a lot of information points out to something youtube did as the cause of the issue.