this post was submitted on 18 Jun 2026
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182
Apple to raise prices as AI boom pushes up chip costs (www.bbc.com)
submitted 1 day ago by Wudi@feddit.uk to c/technology@lemmy.world
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[–] espentan@lemmy.world 28 points 1 day ago (5 children)

Hey, boss, I realize 90% of our unit prices are already pure profit, but I reckon we can get that to 95% by blaming an increase in chip prices. Actually, you know what, our users are already locked in an fucked if they don't buy our shit, so let's go for it.

[–] GalacticRobot@lemmy.world 2 points 23 hours ago (2 children)

Is Apple's profit margins on hardware 90%? I thought it was still high but around 40%.

[–] CaptPretentious@lemmy.world 2 points 14 hours ago (1 children)

They're not 90%, yet... But just raise the prices and pass the blame has been in fashion pretty hard for the last 6 years.

[–] GalacticRobot@lemmy.world 1 points 6 minutes ago

They won't ever get to 90%, they have slowly moved up from 35-40% over 20 years.

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