this post was submitted on 11 Aug 2026
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The brutal truth of social networks: people don’t stay for protocols, decentralization, or good intentions. They stay because everyone else is there. Building better infrastructure is impressive. Building a habit people refuse to leave is harder.
Everyone I know who's tried it tells me that big corporate brands and their slop / astroturfed content is why Bluesky is less enjoyable. Haven't myself, as I'm perfectly content on Mastodon and Lemmy, so I understand that's anecdotal.
bsky is just another VC-funded corpo platform. The initial wave of Libs who moved over gave it some gas, but ultimately, it's just another toxic, bland platform like all the others.
I have found Bluesky to be less toxic than Twitter, but that's not exactly a huge improvement.
I remember that on Twitter, if somebody decided to reply to you and to be a jerk, not only would you get a notification of that reply, you would get a notification if people liked that reply. Bluesky by default allows you to only view the feeds of people you follow or are mutuals with. These are all good things.
But since there is VC funding, and because they are looking for ways to expand, at any moment that rug can basically be pulled out from under people's feet. It's technically decentralized, but in practice, it's probably 90%+ controlled by one company.