Highlighting individual cases like this is a good way to capture human emotions but the focus should be on the big picture. The moment a self driving car is statistically safer than a human driver it becomes the objectively better alternative. The fact that accidents will still keep happening nevertheless isn't a reason to revert back to human drivers.
This same "trick" is used in charity advertisements: starving kid will capture the attention of people but a starving village will not despite the fact that it contains that same kid.