I'll never forget an old MTG article about the 3 different types of players. I've found that it applies to most games and a lot of life too. There are Spike, Timmy, and Johnny.
Spike players just want to win. They don't care if the way they win isn't fun or interesting. All they care about is the W.
Timmy players are all about style. They don't care if they lose as long as they do something big, flashy, and cool.
Johnny players are in between. They want to win with style. They want the big flashy move to win them the game.
All three players are having fun but they define "fun" in their own ways. Games should try to have ways to satisfy all three types of players.