this post was submitted on 05 Sep 2025
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A lot of Youtube channels are reporting declining viewership lately.

EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

Then I saw this article as well and thought I would share.

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

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[–] r0ertel@lemmy.world 5 points 38 minutes ago

I came here to see if it was the early signs of the demise of YouTube. I secretly want all these content producers to move to a privacy-respecting platform, especially those who produce tech or privacy related content.

Now, for why I don't watch videos anymore, the medium isn't as easily consumed by me. I prefer text. At home, it's noisy and I get interrupted every 90 seconds. I lose interest quickly and fast forwarding isn't as easy as scanning text for a topic shift. My mind wanders on some topics, internally exploring that topic deeper. With text, i can just stop reading. With video, i need to realize that I'm processing a thought and hit pause, then rewind a bit. I get interrupted a lot. On the bus, I need to remember headphones and I hate when people shoulder surf. That's harder to do with text. Give me a plain text RSS feed that I can read anytime.

[–] chilicheeselies@lemmy.world 2 points 9 minutes ago

My theory is that we have a limited number of hours a day to view content. We also have a growing number of channels and content in general. Algorithms include new content we kight enjoy, and for every new channel we get hooked on, one of the older ones drops off.

Tv shows rarely (ever?) Last forever. Why should channels?

[–] orenj@lemmy.sdf.org 2 points 9 minutes ago

I'm watching less 'tube in general because youtube is obnoxious as fuck. They devote so many resources to getting you to watch ads, it actually causes the whole experience to suffer even with an adblock.

[–] Jollyllama@lemmy.world 17 points 2 hours ago (1 children)

Lol 90% of comments taking the opportunity to hate on LTT and missing the point of the post. Views are dropping for multiple channels.

Also the LTT hate is mostly "He's so rich and out of touch". LTT is the mass produced TV show for tech YouTube. It's meant to be entertaining and easy to watch for the masses. I like watching most of their videos. Gamers Nexus has its place too but it's a different kind of nerd whose a lil more cynical and obsessed with specs, a lot more niche and it shows in the views.

To each their own.

[–] NewNewAugustEast@lemmy.zip 3 points 32 minutes ago (1 children)

Most of the hate should be that he really doesn't know what he is doing and should have a disclaimer as such.

[–] Jollyllama@lemmy.world 1 points 5 minutes ago

That's what the writers are for. It's a produced show with a personality reading a teleprompter.

[–] kepix@lemmy.world 12 points 2 hours ago

the channel has lost its charm. its just puking out videos, but there is no content. no real hardware tests. only drama and clickbait crap. he has lost the techsavvy part of the viewers on his tech channel with pushing garbage into everyones face.

[–] ProgrammingSocks@pawb.social 23 points 3 hours ago (1 children)

Eh. I lost any interest I had with Linus after the whole Gamers' Nexus thing, and I'm definitely staying away after hearing what Louis Rossman had to say about the guy.

[–] Mwa@thelemmy.club 2 points 2 hours ago

i wonder whats his problem

[–] wabafee@lemmy.world 6 points 3 hours ago* (last edited 3 hours ago) (2 children)

My guess they started accounting for bot visits. Perhaps a lot of videos before were visited by bots. Not just to bump views but could be for training AI.

[–] Rekorse@sh.itjust.works 3 points 1 hour ago

I agree, people forget how fake the internet is.

[–] 123@programming.dev 8 points 3 hours ago (2 children)

Or they could be subtracting viewers with ad blockers? It would make sense that more techie channels would be hit the hardest.

[–] CosmoNova@lemmy.world 2 points 53 minutes ago* (last edited 52 minutes ago) (1 children)

The overwhelming majority of Youtube visitors use the official app and even those who use a browser don't have an adblock 88% of the time if my memory serves me right. So no, it's not adblock.

[–] NewNewAugustEast@lemmy.zip 2 points 30 minutes ago

Ok, is it possible if most people aren't blocking ads, then maybe it is the ads themselves?

There are so many and they are getting longer. I wouldnt sit around to watch videos if they are interrupted every minute. The average rando probably goes back to TikTok, Facebook, or Instagram if they have to wait for something. If I used any of those services, I know I would jump ship.

[–] buddascrayon@lemmy.world 3 points 1 hour ago

I think you've hit it on the nose right here. Especially since this declining viewership problem has been hitting channels across all of YouTube and it has only been since they started their crusade against ad blockers.

[–] Redex68@lemmy.world 6 points 3 hours ago (2 children)

The more interesting part for me, that they mentioned on the WAN show, is that while viewers dropped significantly, the revenue basically hasn't changed. They're more or less making the same amount of money from half the amount of reported viewers.

[–] leftzero@lemmy.dbzer0.com 1 points 46 minutes ago

They're more or less making the same amount of money from half the amount of reported viewers.

This would pretty much confirm that they've stopped counting viewers who use adblockers.

[–] GamingChairModel@lemmy.world 1 points 1 hour ago (2 children)

Isn't that the formula? They take all of the revenue, set aside the percentage they've set for revenue share, and then divide that among all channels based on viewer counts. Dropping viewership for all channels proportionally means that the same amount of revenue will still be distributed to the channels in the previous ratios.

[–] Redex68@lemmy.world 2 points 1 hour ago

I'm not quite sure I understood what you were talking about, but they specifically showed their revenues from YouTube AdSense for the past year or so, and they showed exactly how much they gained from each video, and it shows basically a straight line, whilst the same graph for viewers shows a substantial decrease. I'm not sure if that was specifically for LTT or for all of their channels, but I'm assuming it was just for LTT. That has no relation to them then splitting their revenues to their different channels.

[–] Rekorse@sh.itjust.works 1 points 1 hour ago

The same proportion will be given but the total revenue overall should shrink with less viewers, so less for each creator.

[–] fox2263@lemmy.world 51 points 6 hours ago (33 children)

YouTube is hostile to viewers unless you pay them £20 a month.

It’s like 15 ads per 2 mins screen time with 2 being unstoppable and 1 being 3 minutes long. Slightly exaggerated but not far from the truth. It’s horrible. And they slow everything down too, the main video fake buffers whereas when you’re in premium it doesn’t.

I didn’t mind paying a fiver but had to do it via the moon to get it cheap but now they have stopped that.

[–] idefix@sh.itjust.works 19 points 4 hours ago (4 children)

They are using automatic dubbing by default here in France! I was horrified the first time.

[–] CosmoNova@lemmy.world 2 points 50 minutes ago

It horrifies me as a German. They also get titles, descriptions and comments wrong all the time. It legitimately doesn't work.

[–] poopkins@lemmy.world 1 points 1 hour ago

This honestly doesn't surprise me, because English proficiency in France is below that of Spain, Russia and even Italy, which says a lot.

[–] Appoxo@lemmy.dbzer0.com 11 points 3 hours ago (1 children)

After some time it "learns" you don't want it.

But what grinds my gears instead are auto-translated video titles.
Because I am watching maybe 70-80% english content I decided the lesser evil is to just set the language to english instead.
Annoying as fuck but managable.

[–] leftzero@lemmy.dbzer0.com 1 points 40 minutes ago

Because I am watching maybe 70-80% english content I decided the lesser evil is to just set the language to english instead.

Google has always made it extremely clear that they don't believe it's possible for the human brain to know more than one language, and that anyone who claims to know more than one is a liar and a witch and has no place in their platforms.

[–] 1Fuji2Taka3Nasubi@lemmy.zip 7 points 3 hours ago

I hate them for auto translating the video titles and descriptions with no way to turn them off, I even installed an extension to restore the original titles but YT broke it again intentionally or unintentionally with their unending tweaks.

[–] aeternum@lemmy.blahaj.zone 19 points 4 hours ago (1 children)

for Android (TV): smart tube next

For a browser (Firefox): ublock origin.

Have not seen an ad in years, and i have not paid a cent to youtube.

[–] YiddishMcSquidish@lemmy.today 5 points 3 hours ago* (last edited 3 hours ago) (1 children)

For anyone following the smart tube next tutorial on github you don't need to do anything after installing the "kutt.it/......." Download. You do not need to transfer an APK from your phone or computer. Literally just download the downloader, and type the beta or stable package address and install, also make sure you have developer options enabled beforehand.

[–] aeternum@lemmy.blahaj.zone 5 points 3 hours ago* (last edited 3 hours ago)

Also, probably a great time to turn updates to your OS off, as Google is taking away the ability to sideload (well, kinda). It's a whole story. Highly doubt that SmartTube Next is gonna get a licence to allow signing of their app.

[–] Appoxo@lemmy.dbzer0.com 4 points 3 hours ago

Yep agreed.
It's downright disgusting to browse youtube without premium or an adblocker.

Sadly I need premium simply because I am watching on an Android TV and I am not trusting third party clients with my google account.
Too much stuff is associated with it (monetary)

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[–] x_pikl_x@lemmy.world 15 points 5 hours ago (2 children)

Stopped watching this douche nozzle when they were having a big meet and greet to celebrate their new studio. And he looks at the camera guy and tells them inf front of all the fans they're having a good time with... Overtime tonight guys, we gotta edit this footage and have it online today. Would have quit my job on the spot and as a viewer I quit my part in the bullshit right then and there.

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[–] TooManyGames@lemmy.world 126 points 8 hours ago (8 children)

Folks here are missing the point blaming LTT for the drop. This has been a sudden drop, too sudden to be fatigue or audience tastes changing.

Also I can see the same on my own channel. About 2 weeks ago views suddenly dropped to a third of the usual views. And even high performing videos have had trouble getting views since. Even videos with a high impression percentage are getting lower than average views.

The same wsd also reported by Second Wind (old Zero Punctuation) and their experience is the same: way too sudden drop to be anything else except YouTube adjusting their algorithm.

[–] JayGray91@piefed.social 18 points 5 hours ago (3 children)

The same wsd also reported by Second Wind (old Zero Punctuation) and their experience is the same: way too sudden drop to be anything else except YouTube adjusting their algorithm.

In their video, Yahtzee said it could be related to Restricted Mode on youtube suddenly turns on by itself. Or at least that's their hypothesis, since they checked that if that mode is on, a lot of their videos vanished from their channel.

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