this post was submitted on 05 Sep 2025
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A lot of Youtube channels are reporting declining viewership lately.

EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

Then I saw this article as well and thought I would share.

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

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[–] masterofn001@lemmy.ca 2 points 13 minutes ago

Google is making users/consumers not want to use/consume google things by making those things more difficult, more invasive, less user friendly to use/consume.

That's it. That's all.

If I just want to watch a clip that I could before but now I have to sign in because it thinks I'm a not, NO

If it wants me to watch ads for things I'll never buy and actually forces me to, NO.

If it kills the front ends I prefer to use, or kills the ability to watch via proxy, for my privacy and/or security. NO.

If it feeds me Nazi shit without clicking a single link on a new install on a new browser with no profile on a new IP, fucking NO.

[–] Montreal_Metro@lemmy.ca 2 points 17 minutes ago
[–] Horsey@lemmy.world 9 points 1 hour ago

I completely stopped watching him after the GPU fiasco. I always thought he might be super slimy, but I think I can reasonably say that he is.

[–] Fedditor385@lemmy.world 11 points 1 hour ago

Reasons I see:

a) the generation that grew up watching LTT is now at age where they don't watch as much YT as they did before b) increasing amount of things happen which put viewers off c) consumer technology peaked and is now "boring" d) new generations don't have as much interest in technology altogether

Let's explain:

a + c) people watching LTT years ago were living in an exiting tech era where it boomed and you had mayor leaps in tech basically on a yearly basis. Moving from floppy disks to CD's to USB sticks. CRT to LCD displays. 16-bit to 32-bit color. Solitare and Minesweeper to Call of Duty 4 and Need for Speed. Symbian and Blackberry to Android and iOS. Tons of manufacturers, tons of competition, tons of new and exctiting stuff.

Let's observe the state today: iPhone looks the same for the past half decade. Android is basically just Google and Samsung. Storage is now all in cloud. New games are recycled and upscaled old games. Every new generation of hardware is same thing just 10% better/faster. New OS releases are just refinements without new features. Most changes are done just for the sake of change. Existing hardware can basically be enough for 5+ years. What is LTT realistically supposed to talk about that is interesting? There is simply no more interesting tech.

This ties in into d) - tech peaked, new generations "just use it as it is", there is no need to tinker with it, prebuilt PC's are more than fine for years to come. Since AI the IT job landscape seems to be in decline, both in demand and in pay. People do other stuff now that is more lucrative.

LTT is dependent on stuff happening so that they can make videos about it. But, stuff kinda just isn't happening. Or the stuff that happens is just not noteworthy news anymore.

[–] CatDogL0ver@lemmy.world 1 points 27 minutes ago

The problem is those channels are very similar. I get tired of hearing the same thing again and again. There is really no need for weekly news

[–] flop_leash_973@lemmy.world 3 points 1 hour ago

Broadly maybe the viewers are just getting sick of all of the shilling for cheap shit that goes on with the ever increasing sponsor segments so many channels have these days. Arguments will be had about just how needed all of those marketing dollars are for the creator to keep doing their thing vs them getting used to a lot of money and wanting even more of it. But the end result is a worse viewing experience for the consumer. I know there are a lot of channels that make good content that I've stopped watching because they spend a quarter of the video shilling junk. Sure sponserblock would get rid of those sections, but it won't send a message like unsubscribing and stopping watching them completely will.

Also maybe this is a larger Youtube usage hit due to their aggressive anti-adblock nonsense and uptick in ads and shitty UI design.

For Linus specifically, he has the above issues as well as having been very publicly outed as a slimy deuce. What his channels put out is not unique enough these days to justify dealing with the shilling and his companies bad behavior.

[–] Randomgal@lemmy.ca 3 points 1 hour ago

I can't talk about the others but LTT went form a tech channel to a luxury products channel. I'd blame some of their loss on that and the controversies.

[–] JackbyDev@programming.dev 2 points 58 minutes ago

LTT had multiple pretty bad scandals, didn't they? I recently needed to find some technical information and other places had better information. LTT seems to be more of a pop culture tech channel? I don't even really know how to describe what I mean. It's like the reviews are more like fluff pieces I guess? They aren't super duper technical. But I also don't watch them much so maybe I missed something.

[–] PangurBan@lemmy.world 2 points 1 hour ago

Yeah, because Linus is kinda shit more and more. Hes wholly turned me off from his content over the years because of how he acts, what he says, etc. And you can 'trust me bro' on that.

I really like and appreciate people like Steve. I like what he's doing and how he's doing things. He hasn't become a greedy corpo and hes just a very intelligent and caring person who believes in standing up for what's right; Even if that means calling out a friend in the industry.

I feel like Linus is out of touch with reality. He's not at all down to earth anymore.

[–] boaratio@lemmy.world 1 points 42 minutes ago

Fuck Linus.

[–] rafoix@lemmy.zip 11 points 3 hours ago* (last edited 2 hours ago) (1 children)

So many possible reason.

Linus has a history of scummy behavior which turns people off.

Everything gets boring eventually. Especially things that are supposed to be funny.

Google ads are extra obnoxious making the entire platform more annoying to use and most of us will never pay for youtube. Those ads are not even selling products I would be interested in. Investment scams, car accident claim ads, AI voiced robot panda. It just annoying noise.

Nothing lasts forever.

[–] kieron115@startrek.website 2 points 1 hour ago (1 children)

He's also put a lot of work into creating a team of hosts that are genuinely wonderful to watch. Riley, Jake, Sarah, James, and Elijah to name a few. Best thing he could do for his brand is step out of the limelight, focus on being "chief vision officer" and let his wonderful talent fully take over hosting.

[–] Retro_unlimited@lemmy.world 1 points 1 hour ago (1 children)

That’s what bugs me the most, it used to be everyone making awesome fun videos, but then Linus is now the host of EVERY video. It’s just not the same

[–] kieron115@startrek.website 2 points 59 minutes ago

Huh, I've been watching them since like 2016 or so and I seem to remember him hosting more frequently back in the day. Seems like now he does most of the main channel videos while everyone else handles Short Circuit and the like. My personal theory is that Linus is grooming Elijah to be his replacement. But we'll see.

[–] felipesoc@lemmy.world 25 points 6 hours ago (1 children)

I've noticed this in many of the channels I subscribe to, 5 years ago they had something like 1m views on some videos regularly and now only 300k (or similar decline), all of them. Some of them even made videos about it. My guess, and theirs, is YouTube changed the algorithm and also the introduction of shorts.

[–] smayonak@lemmy.world 11 points 5 hours ago* (last edited 5 hours ago) (1 children)

LLMs are doing things like summarizing videos and then using the summaries to answer queries that before would have been a search result with monetization.

Google's executives are unconcerned about the declinibg incentives to create YouTube videos having been sold on the lie that the future of the internet lies in Ai generated content. In other words robots will make the internet.

Robots which hallucinate constantly.

[–] kieron115@startrek.website 1 points 56 minutes ago

Remember when search summaries were just extracts from the top result instead of LLM hallucinations? Pepperidge Farm remembers.

[–] orenj@lemmy.sdf.org 22 points 6 hours ago (1 children)

I'm watching less 'tube in general because youtube is obnoxious as fuck. They devote so many resources to getting you to watch ads, it actually causes the whole experience to suffer even with an adblock.

[–] b34k@lemmy.world 9 points 5 hours ago (2 children)

I dunno I’ve still yet to see ads. Between Smart Tube Next on my TV, Firefox with uBlock origin on my computer, and AdGuard + Vinegar on my phone, nothing gets through, even with their latest efforts.

[–] patrick@lemmy.bestiver.se 1 points 1 hour ago

So you’re also contributing to the declining viewership that these channels are complaining about. They make no money off of your watch time so to them it is the same as no view at all.

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[–] chilicheeselies@lemmy.world 17 points 6 hours ago (3 children)

My theory is that we have a limited number of hours a day to view content. We also have a growing number of channels and content in general. Algorithms include new content we kight enjoy, and for every new channel we get hooked on, one of the older ones drops off.

Tv shows rarely (ever?) Last forever. Why should channels?

[–] OctopusNemeses@lemmy.world 1 points 48 minutes ago

Wiith how often either someone I know or some random user is like, here watch this. And it's anywhere from 15-60 minute video. How many hours day do you think I have. Just sum up what you're trying to show me in a few sentences.

It's like the 21st century version of useless work meetings.

This didn't need to be a meeting.
This didn't need to be a Youtube video.
This didn't need to be a podcast.
It's oversaturation.

Same goes with podcasts. I'm sure we're past peak podcasting too. Everyone and their dog has a podcast. 99% of them are private conversations that have no reason for existing as podcasts. People are recording a random conversation about nothing and calling it a podcast episode. Just stop.

I don't even watch so many hours of TV shows. I have maybe two or three shows I'll be watching at any given time. That's like a few hours a week. The algorithmic content pushing has lost the plot. They expect us to be robotic content consuming machines 24 hours a day, seven days week. I have to eat and shit and earn a living so I can continue to sustain my physical existence so I can consume content. I suppose this is the natural end goal of adtech companies like Google. A tireless soulless machine that devours humanity.

Much of the content has become useless fluff. A good chunk of Youtube videos and podcasts are just friends bantering or cackling over inside jokes. Like why am I listening to this noise being blasted from my headphone to my ears. I'm over it.

[–] supersquirrel@sopuli.xyz 2 points 3 hours ago

No this is a contraction of the commons

[–] JohnEdwa@sopuli.xyz 7 points 6 hours ago* (last edited 6 hours ago)

We do, but in the last decade youtube has doubled its yearly user count to something like 2.5 billion. That's a lot of more people-hours to spend as well.

[–] r0ertel@lemmy.world 20 points 7 hours ago (1 children)

I came here to see if it was the early signs of the demise of YouTube. I secretly want all these content producers to move to a privacy-respecting platform, especially those who produce tech or privacy related content.

Now, for why I don't watch videos anymore, the medium isn't as easily consumed by me. I prefer text. At home, it's noisy and I get interrupted every 90 seconds. I lose interest quickly and fast forwarding isn't as easy as scanning text for a topic shift. My mind wanders on some topics, internally exploring that topic deeper. With text, i can just stop reading. With video, i need to realize that I'm processing a thought and hit pause, then rewind a bit. I get interrupted a lot. On the bus, I need to remember headphones and I hate when people shoulder surf. That's harder to do with text. Give me a plain text RSS feed that I can read anytime.

[–] sibachian@lemmy.ml 0 points 2 hours ago

i mean; this has always been my take but people don't understand that we're all different and insist video medium is best medium.

and now blogs are dying because of ai.

[–] Jollyllama@lemmy.world 30 points 8 hours ago (1 children)

Lol 90% of comments taking the opportunity to hate on LTT and missing the point of the post. Views are dropping for multiple channels.

Also the LTT hate is mostly "He's so rich and out of touch". LTT is the mass produced TV show for tech YouTube. It's meant to be entertaining and easy to watch for the masses. I like watching most of their videos. Gamers Nexus has its place too but it's a different kind of nerd whose a lil more cynical and obsessed with specs, a lot more niche and it shows in the views.

To each their own.

[–] NewNewAugustEast@lemmy.zip 19 points 6 hours ago (1 children)

Most of the hate should be that he really doesn't know what he is doing and should have a disclaimer as such.

[–] Jollyllama@lemmy.world 6 points 6 hours ago

That's what the writers are for. It's a produced show with a personality reading a teleprompter.

[–] FarraigePlaisteach@lemmy.world 6 points 6 hours ago

Some pretty serious things going on in the world today that need our support and therefore attention. I consume less entertainment as a byproduct.

[–] Eddbopkins@lemmy.world 5 points 6 hours ago (1 children)

Viewer bot farms is a thing. Is that a declining business now? And the results starting to show now?

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[–] kepix@lemmy.world 26 points 9 hours ago

the channel has lost its charm. its just puking out videos, but there is no content. no real hardware tests. only drama and clickbait crap. he has lost the techsavvy part of the viewers on his tech channel with pushing garbage into everyones face.

[–] ProgrammingSocks@pawb.social 37 points 10 hours ago (1 children)

Eh. I lost any interest I had with Linus after the whole Gamers' Nexus thing, and I'm definitely staying away after hearing what Louis Rossman had to say about the guy.

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