this post was submitted on 05 Sep 2025
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A lot of Youtube channels are reporting declining viewership lately.

EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

Then I saw this article as well and thought I would share.

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

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[–] dinckelman@lemmy.world 63 points 14 hours ago (4 children)

He will look for answers literally anywhere, except for within.

The tech scene is just not as interesting anymore, and the stuff he specifically covers is even less interesting. But the bigger issue is that everything LMG do is just corporate jank. It was fun when it was home garage jank, with 2 employees, but now it's just miserable and frustrating. And thats not even taking any of the interpersonal issues, or legal drama from recent history

[–] cyberpunk007@lemmy.ca 32 points 13 hours ago (3 children)

I never considered that the tech scene isn't interesting anymore, but you're right. Everything is boring incremental upgrades these days. Things are having the fun squeezed out of them for profits (in app purchases, proprietary lockin, cloud shit that dies or has permanent bugs, etc), lots of stuff just feels like it's plateaued or is junk.

[–] sploosh@lemmy.world 4 points 10 hours ago (1 children)

Very true. The last decade and a half have just been switching between round and square corners with mild spec bumps. VR was supposed to be it I think, but it just isn't useful enough.

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[–] deroyonz@lemmy.zip 47 points 14 hours ago* (last edited 12 hours ago) (4 children)

The most recent findings from Brodie Robertson were that the vieas to likes ratio skyrocketed, something that LTT also has confirmed on their side in the newer stream, and what seems like similar behavior in DarkviperAU's channel. It seems that the likes are the same or higher, and the actual pay for the ads are basically the same, but the views are reduced. It's as if views were the same but are being displayed lower than usual.

Not that most people here would care apparently, because the majority just wants to shit on Linus above actually having any worthwhile look into any of this stuff

Edit: Some direct links to said videos for whoever is interested

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[–] TORFdot0@lemmy.world 15 points 12 hours ago

I think it’s a loss of talent and shuttering of shows across his company’s channels that are leading it. I can only watch so many “reporting verbatim the benchmark results of new tech product” or “I made my family a sleeper desk” or “dark horse home theater for my kid” videos. I’d much rather watch the highly produced “Mac Address” videos with Jonathan or retro gaming systems and setups videos with Anthony but they aren’t a part of LMG anymore.

Riley is doing well on tech linked but he’s talented enough to get a real job and after that, what’s the last interesting thing that LMG has? WAN show clips?

[–] hornedfiend@sopuli.xyz 13 points 11 hours ago (3 children)

I was never a fan of LTT, or his videos, but I did watch one video, his Pop os one and that immediately confirmed why.

[–] aeternum@lemmy.blahaj.zone 3 points 7 hours ago

i don't watch him. He's just a rich white dude flaunting his wealth. Fuck Linus (not Torvalds)

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[–] cyberpunk007@lemmy.ca 26 points 13 hours ago (1 children)

I wonder if it has to do with ad fatigue. Watching YouTube without a block is like going to an orgy with a bunch of ppl with STIs

[–] ProfessorProteus@lemmy.world 17 points 12 hours ago

a bunch of ppl with STIs

Hey man, don't bash the WRX! It's a cool car 😉

But yeah, blocking ads is the only way to watch YT. I swore off twitch once uBO stopped working there.

[–] mctoasterson@reddthat.com 49 points 15 hours ago (2 children)

I dunno. Something about the content I think.

A few years back some of their content was fun and interesting. Now lately it's all either "here's a bunch of comparisons of hardware you can't even afford" or "Linus puts some ridiculous tech in his own personal house - thanks for subsidizing his home improvement projects by the way"

I will still watch an occasional video but there are other tech related channels that I enjoy a lot more.

[–] lepinkainen@lemmy.world 6 points 9 hours ago* (last edited 9 hours ago)

Then why is Yahtzee complaining about the same issue? He does games, not tech: https://youtu.be/cpVnx4_yqTo

Has the Second Wind channels quality gone down too, AT THE EXACT SAME TIME as LTT?

[–] pycorax@sh.itjust.works 19 points 14 hours ago

The clickbait titles and thumbnails destroyed most of the interest I had in their videos but at that time, it was clear that they were pivoting to a more typical less enthusiast-level audience. I still found some of their occasional videos somewhat interesting but the increasing hypocrisy and shit they've pulled made me stop watching all together.

[–] shortwavesurfer@lemmy.zip 110 points 17 hours ago (4 children)

What would make me really happy is if viewership across YouTube entirely was down because people were getting fed up with YouTube and shifting to alternatives.

[–] orclev@lemmy.world 81 points 16 hours ago (3 children)

The problem is that there aren't any really viable alternatives. YouTube has three major advantages and all three are necessary. First and most critically it has a viable business model (that is it has a way to earn money to pay creators). It's a shitty business model, but it is viable which already puts it ahead of most services that are coasting on VC funds and hoping they'll trip over a business model before they go bankrupt. Second it has the infrastructure and capital to actually serve content. Running a video streaming service is the single largest bandwidth consumer you could possibly come up with and that means considerable network infrastructure costs, to say nothing of the storage demands. Third it has network effect going for it. Nobody is going to watch videos on your platform if there's only a couple dozen of them total. The sheer size and scope of YouTube means no matter what you're looking for you can find something to watch. It's a one stop shop for AV content.

Every single competitor to YouTube has failed on one of those points, usually the first one, rarely the second. The last service I saw come close to hitting all three was Vimeo, but it flamed out not even a decade after it launched. Twitch.tv is struggling to make their accounting work and isn't even a direct competitor because they're pushing hard for live streams as opposed to pre-recorded videos. Alternatives like PeerTube have no business model and will never attract creators or a mainstream audience. Paid hosting platforms like Floatplane are replacements for traditional video streaming services like Amazon Video or Netflix not really platforms where just anybody can set up a channel and start posting videos.

To paraphrase a famous saying, YouTube is the worst public video streaming service except for every other one. Until someone comes along and figures out how to make enough money to reliably pay creators and has enough capital to actually serve that content reliably and in high quality YouTube isn't going anywhere.

[–] k0e3@lemmy.ca 26 points 16 hours ago (10 children)

I wanna like Peertube as an alternative, but I can't find any content I like there. And the app is so awkward to use.

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[–] 3dcadmin@lemmy.relayeasy.com 3 points 9 hours ago

Oh and as if by magic, after I said something I received an email from a client bemoaning about the drop in youtube viewers. She reckons it is not only a drop in viewers but in viewing time as well. Mentioned bloody AI as well just because everybody is

[–] neon_nova@lemmy.dbzer0.com 12 points 12 hours ago

I don’t really watch new tech videos anymore because I’m not I. The market for new tech. Mostly because it’s way too expensive now and my old stuff works well enough.

[–] C1pher@lemmy.world 27 points 15 hours ago

Problem with their channel specifically, is their hypocrisy, BS, lack of research and just misleading their viewer-base. People remember.

[–] _cryptagion@anarchist.nexus 13 points 13 hours ago

Couldn’t have happened to a nicer asshole.

[–] whosepoopisonmybutt@sh.itjust.works 19 points 14 hours ago (1 children)

I was never a fan of Linus tech tips. He always seemed like a weird guy. I did watch that video where he totally fucked his Linux installation by being really dumb. The package manager warned him that he was about to destroy his system and made him type something like "Yes, I know what I'm doing". He then reacted like, "why would Linux do this to me!? It's so hard!"

Either a paid shill or an absolute moron.

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