this post was submitted on 06 Jan 2026
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As Phụ Nữ reports, Vietnam recently announced Decree No. 342, which details a number of provisions to the national Advertising Law, due to take effect from February 15, 2026. The adjustments are expected to place stricter control on Vietnam’s online advertising activities to protect consumers and curb illegal ads.

Amongst the decree articles, some standout stipulations include a hard cap on the waiting time before viewers can skip video and animated ads to no more than 5 seconds. Static ads must be immediately cancellable.

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[–] DylanMc6@lemmy.dbzer0.com 5 points 1 week ago (1 children)

Good, a lot of people DOESN'T wanna sit through a long ad

[–] Pyr_Pressure@lemmy.ca 4 points 1 week ago (1 children)

Especially when the ad is longer than the video you are trying to watch.

Or you watch the entire video than accidentally swipe the edge of your phone and you are sent back, then have to watch it again to view the video once you click it again.

[–] DylanMc6@lemmy.dbzer0.com 2 points 1 week ago* (last edited 1 week ago) (1 children)

Very glad Vietnam banned unskippable ads - for an already-existing-socialist country that supports a philosophy that encourages common ownership of the means of production (and wouldn't allow advertising), but allows advertising, this is a pretty good decision.

Also, how is Vietnam allows ads if they're a Marxist-Leninist country?

[–] HK65@sopuli.xyz 3 points 1 week ago (4 children)

I guess the alternative is locking their people out of Youtube by effectively banning it. Even this is a gutsy move TBH.

It's the same deal when "how is it that you're paying taxes if you're a libertarian"?

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5 seconds? Just skip that as well.

[–] someguy3@lemmy.world 3 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

Inaccurate title. Article title is Vienam.

[–] psx_crab@lemmy.zip 3 points 2 weeks ago
[–] CMDR_Horn@lemmy.world 3 points 2 weeks ago

5 second ad every 10 seconds

[–] notgivingmynametoamachine@lemmy.world 3 points 1 week ago* (last edited 1 week ago)

And the population of Vietnam grew 3(0) sizes that day.

[–] PierceTheBubble@lemmy.ml 2 points 1 week ago

Curious how big-tech platforms, actively moderating every user action on their platform (for advertiser-friendliness), while often involved with codeveloping the world's leading AI models, are somehow unable to moderate advertisement content. Certainly no conflict of interest there...

I do wonder what downstream consequences this might entail: if YouTube starts baking advertisements right into videos, would they still classify as advertisements? And what would this in turn mean for content-creators' sponsored content (often constituting a significant portion of their income)?

As much as I passionately hate advertisements (leading me to mercilessly block every single one of them), I rather have platforms using advertisements for monetization, than doubling down on selling user-data.

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