this post was submitted on 12 Jan 2026
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[–] TheObviousSolution@lemmy.ca 141 points 1 week ago* (last edited 1 week ago) (1 children)

This is a pretty big tell that it has nothing to do with AI, it's just price gouging for price gouging sake's. Data center setups don't use consumer level PSUs and CPU coolers. If anything, their price should be going down given that the rise in RAM, SSDs, and GPUs are leading to people building less PCs and waiting longer to do so. The supply for these components should be going up due to excess supply.

[–] zero_gravitas@aussie.zone 40 points 1 week ago (2 children)

Data center setups don’t use consumer level PSUs and CPUs.

CPU coolers, not CPUs.

And presumably the raw materials are the same for server PSUs and heatsinks, which is the explanation (true or not) for price hikes given in the article:

The company explained that prices for key upstream materials such as copper, silver, and tin have continued to climb over the past few months due to global market conditions.

[–] Whostosay@sh.itjust.works 25 points 1 week ago

These mother fuckers are nickel and diming us on fucking tin now? That's how you get riots

[–] TheObviousSolution@lemmy.ca 20 points 1 week ago* (last edited 1 week ago)

Thanks for the correction, I meant CPU coolers, which ironically are even less affected by the "key upstream materials" you quote since they are mostly made out of aluminum alloys. The price hike on raw materials, while real, is much less than the effect of surplus should be on the market, and they affect everything through inflation. Don't just take their word for it, look at the 10-year historical graphs, they follow a general trend.

[–] MOARbid1@piefed.social 128 points 1 week ago (4 children)

At this rate, my PC will be in service into the 2030’s. Crazy considering I built it like 8 years ago.

[–] acosmichippo@lemmy.world 61 points 1 week ago

i guess i will finally be forced to go through my steam backlog.

[–] Evil_Shrubbery@thelemmy.club 34 points 1 week ago* (last edited 1 week ago)

PC will be ~~in~~ a service into the 2030’s

I think this is the main goal, otherwise you can't fully enslave consumers/citizens.

[–] SpikesOtherDog@ani.social 22 points 1 week ago (5 children)

Who knows what technology will bring us in 5 years. With SSDs, 15 year old machines are still functional for about everything but gaming.

[–] floofloof@lemmy.ca 38 points 1 week ago* (last edited 1 week ago) (1 children)

It'll be cloud-based rental computing with compulsory AI spyware and tiered pricing that determines what they allow you to do. The base tier will have just a whopping 2GB of RAM and 30GB for all your file storage needs for just $25 per month. If, one month, you can't afford it, no computing for you, and goodbye software and data. The small print will specify that anything you create on Microsoft 365 Cloud Copilot Windows Home Edition for Teams of Peasants and Serfs is Microsoft's property for all eternity to use, share or sell as they see fit, and you waive any right to ever challenge them legally and will accept a $5 Copilot 365 for Teams gift card in compensation should Microsoft's AI incorrectly recommend you for death by ICE. Private messaging will be impossible and Linux or (heaven forbid) non-vibe programming will be punishable by up to 20 years in prison and a fine of millions of dollars.

Innovation is so exciting. It will have cute little animated AI chums tailored to our individual personalities and consumption profiles, reporting our every move to the authorities for our own safety and the safety of the children! I can't wait!

[–] Whostosay@sh.itjust.works 6 points 1 week ago

I put this on my calendar for next week, I appreciate it

[–] Evil_Shrubbery@thelemmy.club 24 points 1 week ago (10 children)

'New AAA gaming' you mean.

We have millions of good gameplay hours in old titles.
Unevolve, unadapt!

[–] ZILtoid1991@lemmy.world 13 points 1 week ago

And indie titles not using Unreal.

[–] SpikesOtherDog@ani.social 5 points 1 week ago (1 children)

Oh, devolve is a word, but I have only heard it used on procedural dramas to describe serial killers who stop following their patterns.

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[–] dual_sport_dork@lemmy.world 13 points 1 week ago* (last edited 1 week ago) (3 children)

Hell, I have a Sandy Bridge based machine I built in 2012. It's getting there, 14 years old now, and with its 1080ti in there it can still play most games just fine. It's not my primary rig anymore but it's still trucking the same as it ever was.

Mainstream PC performance really hit its plateau by, when, like 2018? I imagine somebody with a machine that's only 8 years old will probably do just fine unless some critical and irreplaceable component in it explodes.

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[–] roofuskit@lemmy.world 87 points 1 week ago (5 children)

Are you all ready for subscription based PCs? Because they are going to make sure that's the only way you can afford decent hardware.

[–] sundray@lemmus.org 28 points 1 week ago (2 children)

Or it'll be like buying a used car, 36 monthly payments and your PC will finally be yours!

[–] can@sh.itjust.works 11 points 1 week ago

I think we're already there.

[–] roofuskit@lemmy.world 7 points 1 week ago

More like you'll access better hardware over the web with a subscription fee.

[–] SpikesOtherDog@ani.social 13 points 1 week ago (1 children)

I can hook you up right now with a solid Dell Optiplex 9010, your choice Windows or Linux, just $15.99 a month lease. If anything goes wrong with the hardware, we'll send you a new one and you just ship the old one back.

*Not responsible for lost data due to failure to use proper backup strategies.

[–] ReallyActuallyFrankenstein@lemmynsfw.com 7 points 1 week ago (3 children)

I'd recommend to dystopia a bit harder - if this type of CaaS happens, I expect you won't get to lay a finger on any real local computing hardware. I think you'd have a computing equivalent of a Raspberry Pi which is DRM-locked to a specific service provider's cloud computing services, and a remote desktop or streaming GPU service.

[–] ZILtoid1991@lemmy.world 6 points 1 week ago

And NVidia are ramping up their subsciption prices already...

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[–] huquad@lemmy.ml 39 points 1 week ago (5 children)

Im skeptical of this. I think the opposite might happen, at least in terms of supply. Ramm/GPU price hikes are all supply driven. If no one is building/buying a computer due to increased ramm/GPU prices, then I bet a lot of PSUs/coolers/cases and other consumer gear that isn't used in the datacenter will be overstocked.

[–] axexrx@lemmy.world 20 points 1 week ago (1 children)

When theres increased demand, companies raise prices because of scarcity. When theres decreased demand, they raise prices so they can make their profits over fewer units sold.

[–] huquad@lemmy.ml 10 points 1 week ago

This works in a vacuum, but falls apart once you have competition to drive prices down. That said, the world is falling into cartels that price fix anyway.

[–] ZILtoid1991@lemmy.world 14 points 1 week ago

Basic economics is understamding supply-demand. Advanced economics is knowing when it's being manipulated.

[–] Cocodapuf@lemmy.world 7 points 1 week ago (4 children)

I have to agree. I mean come on, cpu coolers? There's nothing proprietary about them, nothing particularly high tech or difficult to produce, it's a heat sink and a fan... Fancy ones may have a coolant loop, but still... I just can't see any reason that prices would go up noticeably for such easy to manufacturer, commodity parts.

I'm just saying, it seems a little early to start screaming "the sky is falling".

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[–] sundray@lemmus.org 26 points 1 week ago

Power Supply OEMs: "Hey! We want in on the price gouging too!"

[–] BarbecueCowboy@lemmy.dbzer0.com 24 points 1 week ago (4 children)

Are there notable constraints for 'just making more' of these items?

Like I know short term shortages are possible for everything, but what components of a PSU or Cooler are difficult to source or manufacture? Combined with consumer versions of these not typically having a lot of direct overlap with their datacenter counterparts, do we really think this is going to be a major issue?

[–] mushroommunk@lemmy.today 26 points 1 week ago (3 children)

This increase is due to the cost of copper and tin shooting up. Copper is up 45% over the past year. Coolers are basically nothing but copper. Copper is hitting record highs due to much larger economic pressures too large for a Lemmy comment. So like if you want to find untapped copper vein and start a mining company then yeah you can lower the price but that's about the only way right now.

I looked around a bit more after this site wouldn't load and it seems like you are ahead of me, you hit the real reason.

Raw material costs seems to be the primary problem.

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[–] dual_sport_dork@lemmy.world 16 points 1 week ago

It says in the article.

The reason given is rising raw materials costs, i.e. metals, and the price increases they're talking about are on the order of around 10% which is obviously a slap in the face along with everything else that's going on in the hardware world, but by the same token pretty minimal compared to said selfsame everything else.

I think I paid $40 for my CPU cooler. So, if I ever need to buy a another one for some reason and now it's $44, well, I guess I'll live.

[–] LodeMike@lemmy.today 6 points 1 week ago (1 children)

The machinery. Takes years to make and has to be maintained and only had a certain output. It's been this way for 100s of years.

And the market waves means that companies don't want to buy machines so they can't use them once the price goes back down.

[–] BarbecueCowboy@lemmy.dbzer0.com 7 points 1 week ago (1 children)

Yeah, but these are not exactly complex parts, especially compared to RAM/etc. RAM fabrication is orders of magnitude more difficult than the parts we're looking at here.

I'm not saying it's something someone could get going tomorrow, but beyond the PCB for the PSU everything else is fairly standard and mostly interchangeable. People have made PSUs in their basements. And, for CPU coolers, it's effectively a piece of metal with a fan attached. If we've lost the capability to machine more aluminum and copper I feel like our problems have evolved beyond computer hardware.

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[–] Bubs@lemmy.zip 4 points 1 week ago

Biggest and probably current constraint is the time it takes to create new manufacturing facilities. With how bad things are, I would imagine they have already maxed the output of the available production lines.

From what I've seen working in manufacturing and production facilities, it takes a handful of years to set up new production lines and many more to set up while new production facilities.

[–] sturmblast@lemmy.world 22 points 1 week ago

This timeline sucks

This has nothing to do with needing semiconductor and micro controller factories though. You can build these from any electronics fabrication company on earth pretty much, so I expect that a bunch of people will fill in the gap if the prices start going up like crazy.

[–] cley_faye@lemmy.world 18 points 1 week ago (1 children)

CPU cooler, as in, cheap-ass fans and a slab of metal with fins? Is that hard to come by too? Or is it professional grifters at work…

This is why we can't have nice things.

(I know radiators are more than metal slabs, fans can be quite elaborate, and there can be liquid in the mix, but seriously)

[–] kadu@scribe.disroot.org 8 points 1 week ago (1 children)

Give me enough time off and I can make my own CPU cooler. There's no way a shortage is happening, this is non-news trying to grab clicks.

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[–] RememberTheApollo_@lemmy.world 15 points 1 week ago (2 children)

Just trying to kill the DIY PC market. You will buy the Paystation, Xbox, and Steam machine and like it. No user upgradable hardware. Only upgradable models. All non-console GPUs, CPUs, and DRAM are for AI alone.

[–] sunbytes@lemmy.world 1 points 5 days ago (1 children)

Bezos was talking about computer rental being the future of the market.

Presumably with him reaping the rewards.

Yeah, just read that article here. Follow the money. They never stop enshittifying, trying to force people into walled gardens that are as shittily built and expensive as possible.

[–] SpaceCowboy@lemmy.ca 8 points 1 week ago (1 children)

That implies there's some thought behind this. Never attribute to malice that which can be explained by incompetence.

[–] RememberTheApollo_@lemmy.world 4 points 1 week ago (1 children)

Never attribute to profit?

[–] SpaceCowboy@lemmy.ca 4 points 1 week ago (1 children)

Sure... but I don't think there's any particular malice towards people that build PCs. Just greed and incompetence. Gotta buy up GPUs that there isn't enough electricity to run to drive up the share prices!

But when the bubble bursts and hardware gets cheap, is that something we'd considered to be goodwill towards people building PCs? Or will it just be a side-benefit of incompetence?

Just ebbs and flows of incompetence to me.

I figure I would just stop at greed. I don’t think there’s incompetence, they know what they’re doing to maximize profit. Our concerns being DIY PC builders are pretty low on their radar.

[–] Hadriscus@jlai.lu 8 points 1 week ago* (last edited 1 week ago)

I feel super fortunate for having just built a new machine just months ago. Otherwise I would have had to dial down the specs a lot.

In any case this AI thing has got to topple

[–] SabinStargem@lemmy.today 4 points 1 week ago

I am trying to decide whether to buy a chassis, because I am not sure if this style would be around when DDR6 is released. The Thor Rosewill V2 went extinct, so I might buy the Thor NAS.

I wish that there was a Thor V3.

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