The generation that won't answer their phone or door and that doesn't spend much time with friends. You don't say.

I'm surprised millennials didn't kick that habit. But it was bound to happen. Alcohol doesn't taste like something good at all.

I spent twenty bucks on alcohol in 2024. That was the first alcohol I had purchased since 2018. Gen X here.

Money

This is just because they don't get paid enough to afford it in the first place, so it never develops as a habit.

• Gen Zs grew up watching all kinds of messages about drinking and driving, probably saw relatives screw up their lives with DUIs. Going out to drink isn't an attractive idea.

• Gen Zs are the generation with the least acces to decent wages, and alcohol in restaurants and bars has become extremely expensive. Going out drinking costs way too much.

• Weed is easily available, and far cheaper. You can easily blow $50 in a bar in one evening, while $50 can buy enough weed for a week, and you won't be waking up hungover every morning.

It's not just Gen Z, I'm an old guy, and I don't like to drink when I go out. I might have a beer with dinner, but never more than one. I'd never drink more than a couple and drive home. You can get a DUI even if you aren't feeling the effects, and I can't deal with that. I'll just drink at home.

I suspect it has to do with what their primary activities are. Perhaps they're spending less time in groups and more time isolated, communicating digitally.

If can either get a bottle of wine or a bottle of pom juice. I'm going with the pom juice.

I'm wondering how this is calculated? Is the data tracked by IDs scanned and birthdays entered at registers?

Can't speak for them Zoomers in the US, but my guess would be that Corona is responsible for the sharp decline. Most of GenZ reached drinking age around that time and boozing alone is by far not as fun as in a group.

Gen Z spent it all on avocado toast, so they'll have to make due with Olde English "800"