this post was submitted on 10 Mar 2026
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YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

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[–] artyom@piefed.social 307 points 1 week ago* (last edited 1 week ago) (6 children)

Oh no, the ads I block are getting even longer!?

[–] Dindonmasker@sh.itjust.works 19 points 1 week ago (8 children)

I just purchased a new travel router that will have options for ad blocking built in. Would that block ads on any device sharing that connexion? TV, phone, PC, smart fridge,...?

[–] circuscritic@lemmy.ca 56 points 1 week ago* (last edited 1 week ago) (5 children)

Those will not block YT ads.

They'll block ads at a DNS level, but YouTube ads are delivered directly into the video stream.

[–] VibeSurgeon@piefed.social 31 points 1 week ago (3 children)

Those will not block YT ads.

This is correct

but YouTube ads are delivered directly into the video stream.

This is false

[–] Scrollone@feddit.it 16 points 1 week ago (1 children)

And the reason is that those ad-blockers are based on DNS block lists, and YouTube ads are served by the same servers that also serve videos.

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[–] Voroxpete@sh.itjust.works 116 points 1 week ago (18 children)

Firefox with ublock origin for desktop and mobile. Grayjay for mobile (integrates Nebula too so you can get both your feeds at once). Android TV with FCast and Smart Tube Next for your TV. Never see ads again.

[–] mesamunefire@piefed.social 63 points 1 week ago (13 children)

A/B testing is showing they are going after people with ad blockers: https://www.dexerto.com/youtube/youtube-is-apparently-punishing-ad-blockers-by-hiding-comment-section-3320581/ But your specific combo seems good.

[–] Voroxpete@sh.itjust.works 98 points 1 week ago (2 children)

They keep trying. The adblockers keep winning. I've had my fair share of videos sometimes not loading, or regularly needing to update apps to keep up with Google's latest bullshit, but the minor glitches and headaches are worth it for all the time I don't spend staring at a greyed out skip button.

[–] Tangent5280@lemmy.world 21 points 1 week ago (1 children)

Pretty sure several engineers from google itself might be contributors to some of them, fortunately.

[–] Voroxpete@sh.itjust.works 22 points 1 week ago

That genuinely would not surprise me in the slightest.

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[–] archonet@lemy.lol 47 points 1 week ago (2 children)

Wait, YouTube's idea of punishing ad-block is removing the most toxic, worthless part of the site?

Nobody tell them. Not one fucking word. We might even get them to remove Shorts, too, if we pretend this is a bad thing.

[–] Soulphite@reddthat.com 34 points 1 week ago

Please Google don't get rid of shorts! Especially the ones with the wonderful AI voice over and karaoke style closed captioning! Please don't do that! Or else I'll keep using adblockers.

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[–] theunknownmuncher@lemmy.world 30 points 1 week ago (2 children)

Why would I ever want to see youtube comments? Literally zero impact for me.

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[–] anothermember@feddit.uk 75 points 1 week ago (1 children)
[–] BlackLaZoR@lemmy.world 20 points 1 week ago

I demonetized YouTube on my android platform long time ago

[–] theunknownmuncher@lemmy.world 58 points 1 week ago (6 children)

I often entirely forget that youtube and most of the internet is plagued with ads. It's a shock to use a family member's phone or laptop that does not have adblock

[–] Blackfeathr@lemmy.world 39 points 1 week ago (1 children)

The Internet is practically unusable without adblock. Rawdogging the web you get a postage stamp sized amount of content bordered by flashing ads and video ads. No fuckin thanks homie

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[–] ozoned@piefed.social 56 points 1 week ago (16 children)

I recommend Peertube. There's not much there yet, but myself and others are trying.

Also, did you know you can upload your video to Peertube and have YouTube pull it via RSS? That's what I'm doing!

All of my stuff you'll find on Peertube and I don't have to do anything else to get it up on YouTube.

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[–] x00z@lemmy.world 56 points 1 week ago (6 children)

It's so fucking funny though. I would love to pay YouTube. But I will never pay a company that abuses my data the way they do.

[–] CaptPretentious@lemmy.world 19 points 1 week ago (4 children)

There's that, but I'd also like to point out, that as a paying customer, you're still force fed that bottom tier slop with no way to filter it other than hoping some combination of reporting/not interested/don't show me this channel again works.

But even if you say, not to recommend a channel, it can still show up. So you get to pay for low grade AI slop videos. Or "content farms" that take 2 videos and just splice them together for some reason (both horizontal and vertical). Or the "I'm just going to stare at the camera and do nothing while I play a video that's from another platform". Like it's endless.

The "shorts" platform is pure garbage. Can I turn shorts off? No I can "show fewer shorts".

So you pay, to not get ads. They sell ALL your data to double dip (since they selling your data anywho) and there's no benefit for the content. They have all this data, all this tech, and the platform is rot with shit.

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[–] Treczoks@lemmy.world 55 points 1 week ago (25 children)

Who still watches YT without adblocker? It must be horrible.

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[–] pyre@lemmy.world 46 points 1 week ago (1 children)
[–] purplemonkeymad@programming.dev 20 points 1 week ago

I think it might be something that happens during that short pause before a video starts?

[–] Kintarian@lemmy.world 46 points 1 week ago (1 children)

The article about crappy ads wants me to turn off my ad blocker, lol

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[–] prole@lemmy.blahaj.zone 43 points 1 week ago

YouTube has ads?

[–] slickgoat@lemmy.world 38 points 1 week ago

I set my VPN to Albania. Ads on YouTube are banned in Albania.

On the web, I be Albanian.

[–] A_Random_Idiot@lemmy.world 37 points 1 week ago* (last edited 1 week ago) (13 children)

Youtube: "People are blocking are ads and costing us money, what should we do?!"

The People: "Police your platform and stop advertising scams, hate speech, pornography, and all the other shit."

Youtube: "I just have no idea what to do, so I guess I'll just invest millions/billions into making ads harder to block, and make the ads longer and unskippable. You know, Just make the platform almost completely unusable without adblocking"

The People: "YOU KNOW WHAT TO DO, JUST POLICE YOUR FUCKING PLATFORM ALREADY. IF YOU DID YOU WOULDNT NEED TO DO ALL THIS SHIT"

Youtube: "Oh, btw, heres another PragerU video thats 3 hours long and talks about how the black man should be grateful for the white man uplifting them via slavery, followed by a ad thats basically a woman fingering herself to advertise chinese AI girlfriends"

The People: adblocking intensifies

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[–] thingAmaBob@lemmy.world 36 points 1 week ago (2 children)

I wonder what the breaking point is for those who don’t use adblockers.

[–] kamen@lemmy.world 17 points 1 week ago (1 children)

Remember that some people voluntarily pay for TV and streaming with ads.

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[–] RIotingPacifist@lemmy.world 32 points 1 week ago (9 children)

Nebula is pretty good these days, I can't remember the last time I deliberately watched something on YouTube.

[–] Voroxpete@sh.itjust.works 15 points 1 week ago (5 children)
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[–] Zephorah@discuss.online 28 points 1 week ago (14 children)

We need an alternative with people on it.

[–] cyberpunk007@lemmy.ca 15 points 1 week ago (2 children)

Gotta start somewhere. Get on peertube.

Hell that's the reason I'm here and not on Reddit.

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[–] Tollana1234567@lemmy.today 25 points 1 week ago (1 children)

why not have UBLOCK origin.

[–] imetators@lemmy.dbzer0.com 23 points 1 week ago (17 children)

I have recently had a funny discussion with a husband of my wife's friend. In short, he's not an IT guy but does run ad blockers on each browser and device as he can. He was wondering why people wont use ad blockers since it is trivial to install and even chrome uBO lite works well on youtube (dunno about that fact, I have migrated to FF as soon as they announced Manifest V3)

Normies just wont. It is just not what they do. And they are the majority.

[–] calcopiritus@lemmy.world 21 points 1 week ago

I'm kinda glad they won't. If I tell you how easy it is to install an ad blocker and you don't, you're just funding my leeching through your data and time that you claim has no value.

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[–] Soulphite@reddthat.com 24 points 1 week ago (2 children)

That's unfortunate for the content creators. I realize that majority of their revenue comes from ads, but this is probably going to drive viewership down. The average person doesn't have that kind of attention span anymore.

Ads are already a nuisance, making them unskippable will turn people away from the video especially if they also decide to go down the route twitch went of you having to physically be present and not minimize the ad. Creators already resort to their own product placement in their videos, which fortunately can be skimmed through. I just try to buy THEIR products to show support, if they offer.

Also, nothing makes me want a product less than intrusive annoying ads. That's a product I would steer clear of.

[–] ilillilillilillililli@lemmy.world 15 points 1 week ago (4 children)

SponsorBlock let's you skip a lot of product placement. Without uBlock Origin on desktop, Revanced on Android, and SmartTube on TV: I wouldn't be watching YouTube.

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[–] goatinspace@feddit.org 20 points 1 week ago (5 children)

Businesses pay youtube to show ads and viewers pay youtube to not show ads.

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[–] MonkderVierte@lemmy.zip 19 points 1 week ago* (last edited 1 week ago) (5 children)

and they'll be unskippable

I'm sure i've heard this before, but yt-dlp still skips them fine.

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[–] pleaseletmein@lemmy.zip 17 points 1 week ago* (last edited 1 week ago) (4 children)

Pretty much stopped using it once they decided my 20 year old account must belong to a child and demanded my ID. (Still don’t know why that happened. The account itself is over eighteen and I don’t live in the US where that policy was supposed to take effect.) This doesn’t make it any more appealing.

I remember when you just had, like, banner ads and an ad next to the video. And now you get those gross ads for AI sexbots and stuff.

And I really don’t think the latter is just because of my own search history. I’m asexual and don’t look at porn sites. I also noticed an uptick in the sex ads after YouTube decided I was a minor, so that’s pretty freaking weird.

Then I also get far right ads about how trans people are terrible, that are basically hate speech and propaganda.

I wish other platforms for long form video content existed.

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