this post was submitted on 10 Mar 2026
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528
YouTube ads are about to get even longer and they’ll be unskippable (blog.google)
submitted 1 week ago* (last edited 1 week ago) by Beep@lemmus.org to c/technology@lemmy.world
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[–] atropa@piefed.social 194 points 1 week ago (6 children)

You guys get ads ?

[–] Dudewitbow@lemmy.zip 31 points 1 week ago

to the people who read stuff on /c/technology, likely not.

[–] username_1@programming.dev 13 points 1 week ago (1 children)

No, why would we? Americans maybe? They love ads, apparently...

[–] snooggums@piefed.world 46 points 1 week ago (1 children)

American here, I hate ads and haven't seen any on YouTube for years. Well, other than movie trailers and stuff I chose to watch intentionally.

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[–] Blackfeathr@lemmy.world 122 points 1 week ago (33 children)

laughs in uBlock Origin

[–] Damarus@feddit.org 26 points 1 week ago (4 children)

Well currently they're delaying the video start by the time it would have taken the ad to play. It's still better than having to actually watch ads, but blockers are not in the best position right now.

[–] Dagamant@lemmy.world 67 points 1 week ago (2 children)

That’s what they say but not what I’m experiencing. Either way, blank screen is better than ads

[–] Nindelofocho@lemmy.world 23 points 1 week ago

Same here. They really underestimate how much more annoying ads are

[–] Lfrith@lemmy.ca 12 points 1 week ago

Sports fans know well. Streams that just cut to silence instead of showing ads are so much better. Commercials just enrage me.

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[–] Prox@lemmy.world 15 points 1 week ago (11 children)

On your TV?

[–] nulluser@lemmy.world 38 points 1 week ago* (last edited 1 week ago) (1 children)

I'm not the person you're responding to, but I'm running SmartTube on an Nvidia Shield here. Works amazing.

[–] IrateAnteater@sh.itjust.works 19 points 1 week ago (4 children)

It astonishes me that the shield is still the best of the streaming boxes after all these years.

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[–] Cyv_@lemmy.blahaj.zone 22 points 1 week ago* (last edited 1 week ago) (3 children)

I mean there are ways, like pihole, but I like the simple option of a really long hdmi cable that I use to plug my computer into the TV, so I never have to use any of the shitty built in TV apps.

Edit: not pihole, apparently.

[–] Decq@lemmy.world 20 points 1 week ago (5 children)

pihole hasn't worked for years to block youtube ads, no?

[–] mic_check_one_two@lemmy.dbzer0.com 10 points 1 week ago (1 children)

You’re correct. Pihole works at the DNS level. Since YouTube hosts their ads on the same servers that host their videos, blocking the ads with DNS would also block the videos. Which I guess it technically works to block YT ads, but that’s a little like saying “set a man on fire and he’ll be warm for the rest of his life.”

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[–] dkppunk@piefed.social 14 points 1 week ago (9 children)

I would love to run a long hdmi cable from my pc to my tv, but I have rabbits and they like the spicy hay

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[–] Mac@mander.xyz 14 points 1 week ago* (last edited 1 week ago)

I have this thing called a DisplayPort cable. So yes, uBlock origin on my TV.

Edit: I'm realizing this might be coming across really shitty, but i promise I'm just intending some tongue-in-cheek dry joking.

[–] PalmTreeIsBestTree@lemmy.world 9 points 1 week ago

Smart tube is GOATED.

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[–] solidsmoke@lemmy.world 64 points 1 week ago (9 children)

If they just made the ads unintrusive people wouldn't bother installing adblockers. But sure make the ads longer and see what happens.

[–] just2look@lemmy.zip 32 points 1 week ago (1 children)

Also changed how ads are served so they wouldn't be a known security issue. Intrusive or not I will block all of them until security improves.

[–] stoy@lemmy.zip 28 points 1 week ago (1 children)

I have said it before, and I'll say it again.

As an IT guy I consider an adblocker an essential part of my computer security suite.

I will not reconsider until there are laws in place forcing website owners to take legal and financial responsibility for any damage sustained to my computer when visiting their site, and loading their ads.

IF the laws are changed like that, I would reconsider getting rid of my adblocker, ai still wouldn't but I would reconsider the issue.

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[–] AndyMFK@lemmy.dbzer0.com 51 points 1 week ago (6 children)

My smart tube app wasn't working tonight so watched YouTube on the normal app. I can't believe people live like this, it's actually unwatchable.

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[–] Someonelol@lemmy.dbzer0.com 50 points 1 week ago (5 children)

What's the end game with YouTube? Will it eventually cut all videos and show nothing but ads?

[–] FosterMolasses@leminal.space 17 points 1 week ago (1 children)

The ironic part is that there was a time where I'd watch hours long compilation videos of funny ads, and even now I watch 90s nostalgia ones set to vaporwave mixes. Hell, every person and their grandmother I knew at one time watched the Superbowl "just for the ads".

At some point, the goal of marketing shifted from "How do we keep your attention/whimsy" to "How can we force unwilling participants to comply?" Fuck that fascismo shit.

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[–] Lemminary@lemmy.world 33 points 1 week ago (1 children)

Time to double down on the adblocks, then. I get it conceptually, but I still don't understand this need for infinite growth at everyone's expense.

[–] Soup@lemmy.world 12 points 1 week ago

Right? If I don’t otherwise pay for the service then sure, some ads are fine. Problem is that at this point I’m seeing ads every few minutes, and if the video restarts in a weird spot and reloads funny after I reopen my laptop I might even get the same ads looping after literally two seconds of video.

Also, I was paying for the service and then they gave a fuckload of support to Israel to spread propaganda so I stopped.

[–] mikedd@lemmy.world 25 points 1 week ago (2 children)

Remember when Google was "not evil"? :(

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[–] BiomedOtaku@lemmy.dbzer0.com 22 points 1 week ago (3 children)

Dam ads exist ? Been on YouTube Revanced for 5 years now 😂😂🖕🖕 fuck you google.

I'd very much suggest everyone try YouTube Revanced.

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[–] MousePotatoDoesStuff@lemmy.world 19 points 1 week ago (9 children)

Thanks, Google. I was trying to cut down my usage of YouTube.

What are the best Fedi alternatives?

[–] sefra1@lemmy.zip 13 points 1 week ago (3 children)

Peertube, but lacks content.

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[–] m3t00@lemmy.world 15 points 1 week ago (1 children)

yt pops up that 'slowdowns? read more...' nag while i'm not watching the ad. make me feel special

[–] Kolanaki@pawb.social 9 points 1 week ago* (last edited 1 week ago) (1 children)

The slowdown is becsuse the adblocker had to take an additional 0.002 seconds to block the ads.

[–] m3t00@lemmy.world 10 points 1 week ago* (last edited 1 week ago)

seems to pause for 5-10 seconds, while the ad plays out of sight. i can wait

[–] pfr@piefed.social 15 points 1 week ago (9 children)

Grayjay, feetube, Smartube, Newpipe etc etc...

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[–] phoenixz@lemmy.ca 13 points 1 week ago (2 children)

You just gotta love the headline in the article, it's trying to sell it as a great new feature

VRC Non-Skip ads are now generally available, allowing brands to reach TV audiences with Google AI.

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[–] RblScmNerfHerder@lemmy.world 13 points 1 week ago (4 children)

What are 'ads'? 🤷🏼

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[–] BarneyPiccolo@lemmy.today 13 points 1 week ago

We've got a business model that didn't even exist 25 years ago, and we're making insane money!

How can we fuck it up?

[–] xc2215x@lemmy.world 12 points 1 week ago

What a bad idea.

[–] sturmblast@lemmy.world 10 points 1 week ago (1 children)

Nothing is ever enough

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