this post was submitted on 11 Mar 2026
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] brokenwing@discuss.tchncs.de 70 points 6 days ago* (last edited 6 days ago) (4 children)

Dude, the difference between you and Apple is Windows 11. They don't have a crappy copilot or Edge hoarding 4GB in the background just to show the weather.

[–] Jrockwar@feddit.uk 42 points 6 days ago

That's a big difference but not all. The sub-$1000 ultrabook sector has SO MUCH garbage, like Intel Celerons that stutter when you scroll down a web page designed in 2022+. Manufacturers are happy because they can sell rubbish and uncle John with no idea about computers will say "I want a laptop with 1 TB so it's faster, and it must have free office 365 and an antivirus"...

So when someone puts a phone processor in a laptop and builds a chassis that isn't a $5 extruded plastic shell, they panic because it still manages to be better in both benchmarks and real world use despite the paltry amount of RAM.

[–] Scrollone@feddit.it 19 points 6 days ago

Exactly. They should start installing Linux Mint and call it a day.

Fuck Microsoft.

[–] qat@feddit.nl 15 points 6 days ago (1 children)

Indeed. PC manufacturers should just invest in the Linux ecosystem.

[–] djdarren@piefed.social 5 points 6 days ago (1 children)
[–] boonhet@sopuli.xyz 3 points 6 days ago (2 children)

Unfortunately, these particular devices were kinda shit lol

[–] djdarren@piefed.social 3 points 5 days ago

Eh, I gather the Linux based ones were actually pretty cool. But 99% of netbooks ended up being underpowered mini laptops running XP, so were doomed to failure.

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[–] LiveLM@lemmy.zip 23 points 6 days ago (2 children)

Well good, maybe it'll incentivise y'all fuckers to sell actually usable machine instead of Bordeline e-waste Celerons with a 4GB of RAM in the ultra-budget segment

[–] boonhet@sopuli.xyz 7 points 5 days ago

Borderline?

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[–] PieMePlenty@lemmy.world 25 points 6 days ago

Maybe Asus should invest more into linux and start shipping it on their laptops by default? Maybe add an improved software compatibility layer for windows apps to get more people in?

[–] MerryJaneDoe@lemmy.world 29 points 6 days ago (1 children)

I'm suspicious.

I'm seeing social media FLOODED with Neo content. Definitely not organic.

[–] Appoxo@lemmy.dbzer0.com 10 points 6 days ago (2 children)

Tinfoil hat aside, that could also be due to how disruptive it is in the tech world.
Maybe it's just a literal bomb to everyone involved in decision making and now making the waves in the news.

[–] MerryJaneDoe@lemmy.world 6 points 6 days ago (1 children)

It could be.

But I don't see any other PC/laptop reviews by this author. He writes mostly about cybersecurity. And his Neo articles seem a bit...biased. Compare to his other articles, which are well-researched. Example:

https://www.csoonline.com/article/563017/wannacry-explained-a-perfect-ransomware-storm.html

My guess is either someone is posting articles in his name, or he's taking a free Neo in return for a positive review.

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[–] T156@lemmy.world 4 points 6 days ago (1 children)

It's also quite unexpected, given that it's Apple, and they've traditionally made more expensive machines, with worse hardware. In my country, for example, it is nearly unheard of for a new Apple computer to cost less than four digits/US$800+.

Particularly at a time when it's more typical to hear of new computer prices going up instead, due to shortages.

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[–] FireWire400@lemmy.world 19 points 6 days ago* (last edited 6 days ago) (5 children)

He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

Yes, because Asus laptops all have non-soldered RAM...

A few do have non-soldered RAM, the most expensive workstation laptop and a couple of gaming laptops; all of which are >$2000.

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[–] megopie@lemmy.blahaj.zone 10 points 6 days ago* (last edited 6 days ago) (4 children)

Honestly, I’m just surprised this is the first time someone has dared to put a phone SOC in a laptop chassis.

It seemed kind of obvious to me that a laptop experience on phone hardware (but like… with a bigger screen, keyboard and mouse/trackpad) was sort of perfect for most use cases. I just assumed that it would come in the form of a phone docked in to a hollowed out laptop. The core issue was just that the software was awful with such a set up. Apple just kind of bypassed that by having their whole OS and everything on it switch over to ARM and just running a non-mobile OS on a phone SOC.

It seems like Google is kind of edging that way by merging chrome OS in to android. And windows was maybe flailing that direction with windows on arm… but… I think that was mostly just them trying to copy Apple without really thinking to hard about it.

[–] dhork@lemmy.world 7 points 5 days ago

Honestly, I’m just surprised this is the first time someone has dared to put a phone SOC in a laptop chassis.

I'm probably missing something fundamental, but isn't this just a Chromebook?

[–] dustyData@lemmy.world 2 points 5 days ago

Lol, this is far from the first time this has been done. Gotta give it to Apple marketing, they can still get away with "inventing" 5 year old technology in front of the gullible crowds.

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[–] JigglySackles@lemmy.world 9 points 6 days ago (1 children)

8GB of unupgradable ram is unforgivable in today's software landscape. Even if the OS is memory efficient, running multiple software still takes ram. I get it's a $600 laptop, but that's still an inexcusably low amount of ram for anything but grandma and similar.

[–] sen@lemmy.zip 18 points 6 days ago

100% of my job is word processors, medium sized spreadsheets, and cloud software. This laptop is perfect for me and, I'd argue, 90% of my colleagues, as a work computer.

I have zero issue with soldered on ram for a device used for the above purpose.

My home PC though, not an ideal fit.

[–] fallaciousBasis@lemmy.world 18 points 6 days ago (7 children)

They've had Mac minis for over a decade.

I find this hard to believe.

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[–] vane@lemmy.world 13 points 6 days ago* (last edited 6 days ago) (2 children)

He also described the MacBook Neo as a “content consumption” device, similar to an iPad. “This is different from the use case of a mainstream notebook," which can handle more compute-intensive tasks, Hsu said.

I don't know what Windows have out of the box but is MacBook really content consuming device ?

Free build in OS offline office apps Word = Pages, Excel=Numbers, Power Point = Keynote, Notes, Calendar, Email, Reminders, PDF viewer = Preview, movie editor = iMovie, Journal, Password Manager = Keychain, Maps app ( yes you can download parts of map to use offline), Garage band where you can connect your midi devices and record them.

[–] carpelbridgesyndrome@sh.itjust.works 11 points 6 days ago (1 children)

It has a mobile SOC which thermally throttles pretty aggressively, memory capped at 8gb, and a pair of confusing USB-C ports one of which is limited to USB 2.0 speeds.

[–] boonhet@sopuli.xyz 3 points 6 days ago

It's actually a bit faster than the M1 and most M1 owners are still not upgrading because there's no real need. So you could reasonably do productivity things that aren't heavy ass 3D modelling or video editing. But with 8 gigs of RAM it'll swap a lot, wearing down the SSD eventually.

[–] Squizzy@lemmy.world 6 points 6 days ago

I wouldnt have said content consumption but it is going to be a hit with students who will basically use a browser for everything. They have cloud office suites by default and apple has student subscriptions to offer.

[–] bitwolf@sh.itjust.works 14 points 6 days ago* (last edited 6 days ago)

Just make some decent SD Elite laptops, preferably with Linux OOTB, I've been waiting...

[–] humanspiral@lemmy.ca 10 points 6 days ago

The industry problem is mainly that RAM makers do not want to piss off Apple, who has already had long term contracts set prior to rampocalypse. But 8gb linux native is a better product for systems that need to be offered at 8gb for affordability.

[–] scala@lemmy.ml 6 points 6 days ago (1 children)

But can the MacBook neo have Linux installed

[–] some_guy@lemmy.sdf.org 11 points 6 days ago (3 children)

Despite the hits Asahi took losing two of it's most prominent devs (one of whom is basically a wizard, as far as I can tell), I expect it to attract more attention than the more expensive devices because it'll have a much wider potential audience. On top of that, lots of groundwork that was laid deconstructing the M1 and M2 chips means the team isn't starting from zero, despite differences in the chip.

It'll take some time, but it's basically guaranteed to happen and I think sooner is more likely than later.

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This is as believable as "air pods are for rich people"

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