this post was submitted on 11 Mar 2026
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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i just got 29 core i7 32gb rtx 5060 gpu for a about $500 more apple isn't really a threat here

[–] BigTrout75@lemmy.world 173 points 1 week ago (70 children)

I can't speak for Macs. But in the Linux world, 8GB is fine. In Windows it's awful because of all that bloat. I'm guessing Macs fair better for OS efficiency.

[–] CaptDust@sh.itjust.works 142 points 1 week ago (3 children)

Macs don't have copilot so that's like 4GB saved right there

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[–] MadMadBunny@lemmy.ca 71 points 1 week ago* (last edited 1 week ago)

8GB of ram on Macs is fine for work and medium photo/video editing, as long as you have plenty of SSD space and don’t use Apple Intelligence.

People forget that MacOS is UNIX at its core.

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[–] brucethemoose@lemmy.world 59 points 1 week ago* (last edited 1 week ago) (10 children)

As I always say:

...Most people need an iPad with a better keyboard, and a touchpad.

That's all they use their computers for. They don't want to mess with filesystems or specs or any concepts like that, they just want to add text to their kid's picture or send an email or read a PDF or scroll YouTube, or do things like banking or streaming that are honestly better supported as iOS apps anyway.

And that's basically what the Neo is.

Laptop makers are up shit creek if they insist on staying with Windows, as Microsoft stupendously bungled that experience.

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[–] Wispy2891@lemmy.world 52 points 1 week ago (11 children)

In Europe the price it's not that appealing, it's €699 and because they "care about environment 😉" the €99 charger (which is almost mandatory for a new user) is sold separately.

At €798 for 256g/8g it's not as good as the $599 they're selling in the US.

If someone is price sensitive, can get 3-4 refurbished ThinkPads with better specs for that price and run Linux much easier without hoping on some volunteer wizard to reverse engineer the proprietary components

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[–] GreenBeard@lemmy.ca 46 points 1 week ago (30 children)

He pointed to the laptop’s 8GB of “unified memory,” or what amounts to its RAM, and how customers can’t upgrade it.

Given the price of RAM, you'd need to sell a kidney to upgrade it in a Windows laptop these days, so that's not much of a difference, although 8MB is a little skimpy, I'll give him that one.

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[–] Ice@lemmy.zip 43 points 1 week ago* (last edited 1 week ago) (5 children)

Am I the only one even a little happy to see the head of a major company mentioning upgradability as an appeal for customers?

Please do stick with two unsoldered SODIMM slots for your laptops Asus.

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[–] melsaskca@lemmy.ca 40 points 1 week ago (3 children)

The perfect time for a relatively cheap Apple laptop when Microsoft is forcing people to buy new hardware just to use their latest version of their operating system. I wonder what the percentage of Microsoft folks who go to the MacBook will be. I wonder what the percentage of users who go the UNIX/Linux route would be. I'm not an apple fan myself so would go linux, but a good business move from Apple though.

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[–] Arcane2077@sh.itjust.works 39 points 1 week ago (10 children)

Lemmings that focus on the RAM spec are telling on themselves. 256gb storage is the real travesty here.

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