this post was submitted on 11 Mar 2026
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334
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 4 months ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
303 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] scytale@piefed.zip 0 points 4 months ago* (last edited 4 months ago) (2 children)

It’s a netbook with Apple’s bells and whistles. IMO it should be $100 less, at least for the base model.

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[–] Lost_My_Mind@lemmy.world -2 points 4 months ago

reads the title

Well......those certainly are words. They don't make sense in that order, but they are real words.

[–] cupcakezealot@piefed.blahaj.zone -2 points 4 months ago

i just got 29 core i7 32gb rtx 5060 gpu for a about $500 more apple isn't really a threat here

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