this post was submitted on 11 Mar 2026
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] henfredemars@infosec.pub 2 points 1 week ago* (last edited 1 week ago) (1 children)

The only potential concern I have is in considering how much casual PC market is left in the industry. I thought these users moved on to mobile, ergo leaving enthusiasts and professionals behind years ago as the remaining users. It might also cannibalize sales of their more powerful laptops because: who are the laptop buyers now? Where are they? Surely Apple did a market study, and they look set to completely dominate whatever’s left.

If I wasn’t going to use Linux, it would be Mac. Quite compelling despite the lower memory because we are in an expensive market.

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[–] scytale@piefed.zip 0 points 1 week ago* (last edited 1 week ago) (2 children)

It’s a netbook with Apple’s bells and whistles. IMO it should be $100 less, at least for the base model.

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[–] Lost_My_Mind@lemmy.world -2 points 1 week ago

reads the title

Well......those certainly are words. They don't make sense in that order, but they are real words.

i just got 29 core i7 32gb rtx 5060 gpu for a about $500 more apple isn't really a threat here

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