this post was submitted on 19 Aug 2025
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When Taylor Swift’s releases her new album, “Life of a Showgirl,” in October, it can be heard on the usual places, including streaming, vinyl and…cassette tape?

The cassette tape was once one of the most common ways to listen to music, overtaking vinyl in the 1980s before being surpassed by CDs. But the physical audio format has become an artifact of a bygone era, giving way to the convenience of streaming.

Or, that’s what many thought.

In 2023, 436,400 cassettes were sold in the United States, according to the most recent data available from Luminate, an entertainment data firm. Although that’s a far cry from the 440 million cassettes sold in the 1980s, it’s a sharp increase from the 80,720 cassettes sold in 2015 and a notable revival for a format that had been all but written off.

Cassettes might not be experiencing the resurgence of vinyls or even CDs, but they are making a bit of a comeback, spurred by fans wanting an intimate experience with music and nostalgia, said Charlie Kaplan, owner of online store Tapehead City.

“People just like having something you can hold and keep, especially now when everything’s just a rented file on your phone,” Kaplan told CNN.

“Tapes provide a different type of listening experience — not perfect, but that’s part of it. Flip it over, look at the art and listen all the way through. You connect with the music with more of your senses,” he said.

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[–] AA5B@lemmy.world 7 points 5 hours ago

Not Taylor Swift but my older kid is really into retro music devices. He has a Walkman, a separate tape recorder, a record player and a boom box, and buys vinyl and cassettes

[–] frezik@lemmy.blahaj.zone 8 points 9 hours ago (2 children)

How about reel-to-reel? Unlike cassettes, it actually sounds good. Probably the best you'll ever hear from an analog format.

[–] prex@aussie.zone 1 points 4 hours ago
[–] Dekkia@this.doesnotcut.it 3 points 9 hours ago (1 children)

Was reel-to-reel ever mainstream?

I always had the impression that it was too complicated and/or expensive for most.

[–] frezik@lemmy.blahaj.zone 7 points 9 hours ago* (last edited 9 hours ago)

It was always expensive and niche. Only a few commercial releases even at its peek. Most of the machines were used for mastering, not personal listening.

They're not that complicated. They just look that way when you're threading the reel through the mechanisms. There's a logic to it, and it's pretty easy once you understand that. Does have a little more maintenance than a record player or cassette deck. Stuff needs to be lubed right.

Edit: also, note that people aren't necessarily buying cassettes or vinyl to listen to them. Lots of vinyl is purchased by people who don't even own a turntable. It's for the art and physicality.

[–] Telorand@reddthat.com 5 points 8 hours ago

I just bought a cassette for my favorite band, Mad Routine. I don't intend to use it, because it's a special item with a limited run, but I would if I had a spare and a cassette player.

[–] yonderbarn@lazysoci.al 22 points 12 hours ago (4 children)

Gen Z is an interesting bunch. Opting for blurry photos and bringing back JNCO jeans.

The 90's are back.

[–] athairmor@lemmy.world 8 points 8 hours ago

“Blurry photos”? Those are just photos with a shallow depth of field. That never went out of style.

[–] not_that_guy05@lemmy.world 17 points 11 hours ago (2 children)

I showed them all this stuff before and my kids thought it was lame. Their friends start to listen or wear said things and now it's cool... Kids lol nothing changes.

[–] Ulrich@feddit.org 1 points 6 minutes ago

I did all the trendy thing when I was a kid. Even made the mistake of wearing FUBU once as a white guy.

[–] acosmichippo@lemmy.world 4 points 7 hours ago

don’t worry it’s still not cool.

[–] tourist@lemmy.world 20 points 12 hours ago (2 children)

I burned a few CDs and put one of them in my car's CD player

It worked but I got hit with "tray error" when I tried ejecting it.

It's been stuck in there since april

[–] crank0271@lemmy.world 24 points 11 hours ago (1 children)

That's the authentic experience

[–] Telorand@reddthat.com 7 points 9 hours ago (1 children)

The next level is getting one of those radio tuners, a discman, and explaining to your friends that you use the discman, because the car CD player is broken.

[–] P1nkman@lemmy.world 3 points 8 hours ago (1 children)

If the car has a cassette player, you can get this cassette with a 3.5 jack coming out of it, and then connect that to the discman to listen to CDs! The 90's were fun.

[–] Telorand@reddthat.com 4 points 8 hours ago

Those worked pretty well by the end, tbh

[–] snoons@lemmy.ca 4 points 10 hours ago

Part of the car now.

[–] NotSteve_@piefed.ca 2 points 8 hours ago

I'm a Millennial/GenZ cusper and I think its just the desire to go back to a simpler analogue lifestyle. I've also bought a few cassettes from concerts at times when I couldn't carry around a full vinyl the rest of the night

[–] thejml@sh.itjust.works 13 points 11 hours ago (2 children)

I definitely prefer to purchase my music on CD when possible. As someone who grew up with Cassettes, it's one tech I'm fine with being pushed into history. I'd rather have Minidiscs than cassettes.

[–] RheumatoidArthritis@mander.xyz 1 points 24 minutes ago

Shit medium that inevitably ends up pulled by a faulty mechanism and destroyed. I remember patching broken tapes with adhesive tape all the time.

[–] acosmichippo@lemmy.world 2 points 7 hours ago

yeah. i wonder why they aren’t binging back VHS too. because it objectively sucks compared to what we have now.

[–] wildbus8979@sh.itjust.works 12 points 11 hours ago* (last edited 6 hours ago)

Ooooh so that's why I saw a twenty something trying to buy a cassette player at the thrift store last weekend!

[–] ShittyBeatlesFCPres@lemmy.world 5 points 10 hours ago

I’ve seen a lot of bands doing that at their merch table. I think for most bands, it’s just a keepsake like buying a T-shirt or sticker or whatever after a show. I’m sure there’s plenty of people who prefer cassettes (or at least the Walkman aesthetic) but for the most part, it’s just a souvenir.

I’ve never been into tapes but I collect vinyl. Part of the fun is all the extras tossed in. It’s like buying a boxed set or special edition DVD/Blu-Ray. Tapes don’t really have the same space for fun stuff but Taylor Swift probably has the budget to do something “extra” and make it a whole thing people put on Instagram.

[–] BryceBassitt@lemmy.blahaj.zone 8 points 11 hours ago

Wow, my cars cassette player may finally seen some use!!!

[–] madsen@lemmy.world 4 points 10 hours ago* (last edited 9 hours ago) (1 children)

I don't subscribe to any streaming services. I have vinyls and tapes. If I want to listen to music on the go, I use my walkman with music I've recorded from vinyl or, in very rare cases, YouTube.

My 9 year-old has a walkman too and it's the greatest thing ever. She doesn't have a smartphone, but the walkman enables her to listen to her own mixtape when we're traveling. She loves it.

Actually, I've seen quite a few people with feature phones around lately, a walkman would be perfect for them for the same reason.

Also, making mixtapes is still as great as it was back then. A playlist is not the same, not by a long shot. I made one for my little sister recently and it was all kinds of fun to make sure both sides were filled, that the mood and energy was cohesive, that it was tracks I genuinely believed she would enjoy but also tracks that I knew she wouldn't seek out on her own. (Fuck algorithms for recommending music — they won't challenge you or surprise you.)

Edit: Also, releasing on cassette isn't even that new this time around. For instance, all of Mac Miller's stuff has been available on cassette for at least a few years. Like, check out HHV's listing of cassettes: https://www.hhv.de/en/records/catalog/filter/tape-D2M74N4U9 and https://imusic.dk/exposure/8138/kassettebaand has a surprising number of metal albums on cassette.

[–] NewNewAugustEast@lemmy.zip 1 points 8 hours ago* (last edited 8 hours ago)

How is it any different than making a playlist? You said a long shot, that's not true.

I am not talking about Spotify, I never use it, but unless you are talking about the level of effort to make the tape, then what's the difference?

Records are bulky, heavy, and horribly environmentally bad. Cassettes aren't as bad but are really inconvenient.

I got rid of all of those years ago and I am so glad I did.

I still have a music collection, I don't use streaming services though. And no no CDs either.

[–] glimse@lemmy.world 4 points 10 hours ago

One of the biggest artist in the world using cassettes feels like cultural appropriation lol

[–] hisao@ani.social 6 points 11 hours ago (1 children)

I feel like tape fans were always there, just like vinyl fans. There are some special subcategories of them like Sony Walkman fans for example. Or those who like tape saturation/distortion. In music production it's even used as an effect sometimes: people pass their whole audio output through tape record and immediate playback just to introduce some of that saturation. Also I've always seen niche cassette limited edition releases here and there.

[–] Sir_Kevin@lemmy.dbzer0.com 5 points 11 hours ago

This reminds me of Kung Fury, which has a very 80's/90's aesthetic. They tried a variety of ways to filter the final movie to give it the right feel for the time period. Finally, unsatisfied with digital methods, they ended up running it through an actual VCR.

[–] MedicPigBabySaver@lemmy.world 4 points 11 hours ago
[–] Imgonnatrythis@sh.itjust.works 2 points 10 hours ago

It's perfect for people that like feeling hip more than they actually like music.