If you go back a few decades, you would see how companies would produce technological innovations with the mindset of, "If we design the best, most useful device possible, customers will come to us and buy our product".
Today, that has flipped into a mindset of, "We will create this technology, force users into adoption, and exploit them as hard as possible once we have them under our control."
The technology has become a means to control users, not to enable them.
At least it's good to see that people are catching on though.