Yeah he is trying to hit them where it really hurts, their reputation.
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Samsung is one of the biggest single entities on earth. They paid out two billion in class action settlements on their shitty ice makers alone and recouped their costs by selling the same shitty ice make in repairs.
Samsung's reputation cannot be hurt. Their pockets are bottomless and they have a hand in every single industry on the planet.
Rossmans case won't even go higher than lower management.
I had the same case when the prices weren't as absurd then, so I just paid 20 Euros extra, not that bad, but now... I will likely this issue again (like he has), because the SSD in question is defective again, I really hope he has success, it's still within guaranty for some time so I wait how this turns out (until short before guaranty is gone).