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In the early 2000s some of us who were Way Too Online learned this lesson: A major pillar of internet security, a company whose entire reason for existing was to protect its customers' personal information, went bankrupt and sold all its customer data to the highest (or possibly just first) bidder.
No matter how "trustworthy" the company, no matter what their Terms and Conditions say, no matter how "solid" their "values," everyone sells your data when they go bankrupt.
(And most of them will do it long before then)
Wonderful. Because now that the airline doesn't operate anymore, who cares about the privacy of those has - been - customers or the data that was in those emails, right?
/s
Imagine this was a currently operating business. Or practically everyone's supposedly "private" documents in their Cloud Drive that Google was training their AI on ... wait a second...
100%. The mechanism is (I think) this: legally, there's nobody to prosecute or sue, now.