Carrot

I think this is what Louis was going for. He doesn't want to ask for no more companies, just companies that make a product (doesn't even need to be a good one) where its sole purpose is to try (doesn't even need to succeed) and be useful to the consumer.

I think he hit his mark pretty well for the symbol, but whether or not I agree with his view on things is a different story entirely.

I'm guessing you are only in programming communities, I've seen it talked about in plenty of circles outside of programming