It’s not ‘inconvenience at best’. The vast majority of people won’t use a VPN, so it will be a loss of revenue. Even if you are willing to pay for a VPN (or daft enough to use a free one), it’s an inconvenience as using a VPN can have side effects, such as other things getting blocked unexpectedly, or cause websites to redirect you to the local version in the country of your VPN server.
It’s not ‘inconvenience at best’. The vast majority of people won’t use a VPN, so it will be a loss of revenue. Even if you are willing to pay for a VPN (or daft enough to use a free one), it’s an inconvenience as using a VPN can have side effects, such as other things getting blocked unexpectedly, or cause websites to redirect you to the local version in the country of your VPN server.