this post was submitted on 24 Feb 2026
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When you're off the used car lot, 'spend' is still only a verb, and the word you wanted here is maybe 'purchase' or 'deal'.
'The spend', 'the ask', and other cheese should stay back with the pre-owned Pontiacs.
It's actually a proper term in current marketing parlance. You can find it in glossaries in AppsFlyer, Adjust, and any of dozens of other digital marketing applications.
Ad spend is the amount of money a marketing team spends on digital and traditional advertising campaigns.
In the OP this differentiates it from a fine or paid feature. They're are literally requiring them to buy advertising to allow them to post in an open forum.
It's corporate speak, imo.
I hate it too.
They also like to call everything "assets." Not a "picture" or an "image" or a "decoration" or a million other descriptive words. It's all "assets." When the corporates talk like that they are emphasizing ownership and profitabiliy. "Put that money-making thing we own there." "Lisa, which folder did you put that money-making thing we own in?"
🤢
I wish they'd sunset this shit