this post was submitted on 11 Mar 2026
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335
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 1 week ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] scala@lemmy.ml 1 points 5 days ago

Thatd be nice. Finding a "cheap" used or new laptop light weight travel laptop is a pain. And if you do find one they are so cheaply made the keyboard and screen hinges suck. Hoping if apple comes through with these cheap laptops the build quality stays the same. And I won't use macOS shit sucks ass.