this post was submitted on 13 Mar 2026
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I love how the SEO industry pretends they’re anything but a caustic cancer leeching off literally everything.
“Oh, but discoverability of small business!” Yeah… I’d punch you if I saw you, SEO jerks. The Futurama movie was right.
SEO is like CGI. What you don't like is bad CGI. What you don't notice is good CGI.
There's many abuses of SEO and many ways it's used quite badly. What you don't notice is when it's done very well. It's one reason that these days, a large part of the time the thing you search for is on the first page of results. If you know how to search well, SEO helps you find the things you're searching for.
I know people will disagree and probably ridicule, but i'm not talking out my ass. I've been on the internet since 1994, and I remember a time when finding things involved sometimes scouring mange many pages of search results. SEO is one reason that's less common. And I will say that search did indeed reach a peak and has come down a bit from there thanks to AI bullshit and things like Google's bullshit about returning ads and prioritizing revenue over usefulness. But it's still better with SEO than it was without.
Add that to the fact that best practices for SEO has of course changed over the years in ways that have also gotten better for end users in finding content.
And this is again not a full defense of SEO at all. There are many MANY bad actors out there trying to abuse SEO. But, again, that's the bad SEO that you notice, not the good SEO that you do not notice. So THAT part of the "SEO industry" is absolutely caustic cancer, sure.
No, you've got a point... Actually you're right. To an extent.
I should have qualified my post.
But I'd argue the "bad" part of SEO is just too tempting. It's clearly winning out, across the entire internet, unless you can look at me with a straight face and say "Google search is fine." Or that discoverability of genuine services is fine. It's definitely not; it's a miracle any legitimate business is surviving from web search anymore, amongts the sea of attention scams and corporate behemoths.
In other words, the I feel like the "honeymoon" where we could trust SEO to happen ethically is now behind us.
No it isn't. SEO is about gaming the search engines to place their data ahead of everything whether relevant or not.
Yahoo was fantastic in it's time because it was human curated. No SEO could bullshit a person reading the page and categorizing it.
Google was fantastic at the start because SEO couldn't game the system. Google was famous in the early days for maintaining quality by keeping their algorithms secret and constantly changing so that SEO couldn't break their search.
I'm speaking as someone who was first on the Internet in the 80's.
Bill hicks had it right.
Drink Coke.
The majority of "new users" was bots twenty years ago. How was this news to these chuckleheads?
I mean it's worth saying that the new bots are kind of a different league to the old bots.
Yeah, so it REALLY SHOULDN'T BE A SURPRISE
But now bots pass captcha and use a real browser. So… it’s not easy removing them.
And the majority of posts were mrbabyman.