this post was submitted on 13 Mar 2026
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They certainly didn't have enough coders for the project. It needed a hell of a lot more features more quickly.
It also didn't take off with users. Maybe because of the features, maybe just standard network effects, hard to say.
I believe bots were part of the failure, but I don't think that was the whole reason at all. I think that's the part of the reason they thought they'd focus on.
It was not a successful site.
I think you can reasonably blame the lack of features here, honestly. I'm not saying if they had them they would have challenged Reddit, but they'd have been much more active. Community moderators almost certainly lost interest when they realised they had no real control over their community, and the longer the time elapsed with no tools to do so - the more drifted away leaving abandoned communities where AI and bots and trolls move in - compounding it even further.
They also, on day 1 of their community launch, allowed day 1 old accounts to make communities. Even if each account could only moderate 2 communities, that wasn't smart at all.