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Google Search referrals to the web have plummeted, AI links are 'less than 1%' of traffic (9to5google.com)

submitted 3 days ago by throws_lemy@lemmy.nz to c/technology@lemmy.world

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Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

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[–] mrgoosmoos@lemmy.ca 65 points 3 days ago (4 children)

at least some of this has to be because people use other search engines

Google search doesn't actually return useful material anymore

[–] NOPper@lemmy.dbzer0.com 23 points 2 days ago

I tried kagi a while back and liked it so much I subscribe now. Google messed up the one thing they ever did right.

[–] buddascrayon@lemmy.world 6 points 2 days ago

I dropped them for DDG over a year ago. Never have had a cause to regret.

[–] WindyRebel@lemmy.world 3 points 2 days ago (1 children)

It’s AI overviews which result in almost no clicks and people using LLMs like ChatGPT.

Former SEO here. I know so many people that now just ask ChatGPT things as their search engine. Many SEOs are now trying to SEO LLMs.

[–] mPony@lemmy.world 3 points 2 days ago (1 children)

I have a silly theory that some of the obvious misinformation online is designed to pollute LLMs, so that when someone asks "Who is responsible for ___" or "Did ___ do this crime?" or "who won the ___ war?" the answer will be conveniently incorrect / sanitized.

Is this happening?

[–] WindyRebel@lemmy.world 1 points 2 days ago

Oh, I’m sure people are trying to poison them models. Many still crawl and scrape websites and people do put in their own prompts to mess with them.

[–] teyrnon@sh.itjust.works 1 points 2 days ago

It really doesn't, I have to do a quarter of my searches over in ddg after startpage refuses to return answers it used to. Startpage is google run through a proxy server.