this post was submitted on 19 Mar 2026
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388
Google Search referrals to the web have plummeted, AI links are 'less than 1%' of traffic (9to5google.com)
submitted 3 days ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
145 comments fedilink hide all child comments
 

Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

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[–] ExLisper@lemmy.curiana.net 48 points 2 days ago (3 children)

So what the new business model is?

  1. Steal content from creators
  2. Train AI model using that content
  3. Sell this content to users as original

When creators go out of business and there's nothing to steal, how will this business continue?

[–] JohnEdwa@sopuli.xyz 33 points 2 days ago (2 children)

Yes. Also combined with:

  1. replace all entry level jobs with AI
  2. run out of experienced people because nobody new can learn the skills required
  3. ???
  4. profit

But you see, for a brief moment, we made the shareholders very rich, and that was a beautiful moment totally worth everything.

[–] mPony@lemmy.world 6 points 2 days ago (1 children)

well of course

and once the shareholders have all the wealth, everyone else can... Thunderdome? If they're not shareholders then they don't matter.

[–] Taleya@aussie.zone 1 points 1 day ago* (last edited 1 day ago)

Traditionally the method has been to drag the rich from their homes in the dead of night and beat them to death, you'd think with all that data they keep hoarding they woulda come across that....

[–] Kkk2237pl@lemmy.world 3 points 2 days ago

Idk how it looks like in other fields, but AI tools give so huge boost to Senior Software Engineers, that I think I will be unemployed soon.

The question is who will be buying goods, if everyone will be broke

[–] teyrnon@sh.itjust.works 13 points 2 days ago

They can't see past their next set of financial statements. And the government wants those content creators to fail so they can control all information.

[–] Auli@lemmy.ca 3 points 2 days ago* (last edited 2 days ago)

Advertising obviously. /s