this post was submitted on 19 Mar 2026
388 points (99.2% liked)

Technology

82956 readers
3410 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world
L3s@hackingne.ws
388
Google Search referrals to the web have plummeted, AI links are 'less than 1%' of traffic (9to5google.com)
submitted 3 days ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
145 comments fedilink hide all child comments
 

Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

you are viewing a single comment's thread
view the rest of the comments
[–] dudesss@lemmy.ca 1 points 1 day ago* (last edited 1 day ago) (1 children)

Interesting, I've never heard those points before. They're both super fast for me, and give me really good results.

I was using DDG for many years, but the results were often super bad and I hadn't noticed until I started using Google search again. Then I started using Ecosia and Qwant, and the results have been sometimes better and sometimes worse than Google -- mainly only worse whenever I need Google Maps for its various features around businesses that OpenStreetMap is missing.

[–] shirro@aussie.zone 2 points 1 day ago* (last edited 1 day ago)

I am in Australia. Searches on local content and niche tech subjects don't do very well compared with other engines. It might be lack of tuning more than index and I am sure it will improve. Latency might be due to lack of local servers or resources or my choice of browsers but Qwant breaks all the time. It runs a lot better if I keep ad blocking on. Noticeably faster and more reliable though still high latency on the first result showing. If you turn ads on to support smaller companies you immediately get punished. Ad supported businesses aren't compatible with good quality service unfortunately, no matter where they are based.

It is amazing that Google was so usable for so long really. Their search people must have fought hard to balance out product quality against the demands of the money people for a long time. I think every service that follows in Google's footsteps will inevitably repeat all their mistakes.

I recommend trying Qwant, Ecosia and others though. It is my default browser search at the moment, mostly because it isn't US based. It might be all you need.