this post was submitted on 24 Apr 2026
608 points (97.9% liked)
Technology
84074 readers
4303 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related news or articles.
- Be excellent to each other!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
- Check for duplicates before posting, duplicates may be removed
- Accounts 7 days and younger will have their posts automatically removed.
Approved Bots
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
That's my point. The sponsors of individual youtubers don't have access to that information
I don't know anything about sponsor agreements. Just because the sponsors don't have direct access, that doesn't mean there aren't other ways for them to get that information.
Of course, the creator has an interest to show this data to the advertisers if they have a good audience retention during these sponsored segments. The creators that want to hide this probably can be assumed to have a worse retention... So the advertisers can just ask for the data and know how much money that ad space is worth, and make decent estimates even when the creator refuses to share that data.
In the end, that data may very well influence how much the creator receives.