I agree that Valve has, in some instances, succeeded primarily because they're not aggressively anti-consumer in a market of aggressively anti-consumer alternatives. However, they are not innocent by any means.

Last I checked, they are still automated when it comes to the majority of their "customer services". Getting an actual human to consider things is expensive and they don't want to spend money on that.

They are very conscious the numbers behind their success and the money that their platform and marketplace rakes in. They have worked with literal economists when it comes to their marketplace. Yet they turn a blind eye to the skin gambling issue.

They do sometimes behave like bullies when negotiating with those who want to sell their games on Steam. The proportion of money paid out to devs/publishers is a factor of success and benefit to valve rather than anything else - if your game makes a lot of money (for Valve), you get a discount on the percentage taken. Some of that bullying behavior is also anticompetitive - as has been brought up in lawsuits. Their policies use "most favored nation" clauses.

• Basically if you want to benefit from Steam, the dominant marketplace, you have to offer Steam customers nothing less than you offer customers anywhere else. No discounts on another store or your website. No bonus content or service that might make a non-steam purchase feel better than a purchase on Steam.

Finally, they may not be anti-consumer but they have exactly been spending a lot of effort on improving the functionality of services that their platform has. Issues with their friends-related services like voice chat have plagued the platform for a long time, though some have recently been improved. They know they are dominant and don't spend money when they don't need to in order to keep customers.

All said and done, I use them as my default though I've made efforts to be more dev and indie dev conscious. Unfortunately, greed fuels most of the world and makes it hard to do anything that favors anyone besides those with power.