this post was submitted on 03 Jun 2026
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Fuck AI

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A place for all those who loathe AI to discuss things, post articles, and ridicule the AI hype. Proud supporter of working people. And proud booer of SXSW 2024.

AI, in this case, refers to LLMs, GPT technology, and anything listed as "AI" meant to increase market valuations.

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AI in marketing? (lemmy.zip)
submitted 1 week ago by stoy@lemmy.zip to c/fuck_ai@lemmy.world
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Companies keep pushing AI as something positive, in increasingly stupid ways.

From the SAAB JAS-39 Gripen E fighter supposedly having AI, to the Sony A7R VI having AI auto focus, and other weird applications.

As a resonably logical person who works in IT, I can see the Gripen E having the space, energy and general computing resources to run a local AI model, but the Sony A7R VI?

I am mashing X hard on that one!

How much of AI bullshit is just machine learning and just older tech we have had for a while under different names?

Don't get me wrong, I hate AI with a passion, I am not trying to excuse it's use, I am trying to figure out what devices use AI branding as a marketing gimmick while using less bad crap, and what devices actually could use AI.

As an IT guy and a hobby photographer I feel like AI is far too much A while inhibiting the I of the user.

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[–] hendrik@palaver.p3x.de 5 points 1 week ago* (last edited 1 week ago) (1 children)

I see it as well. Your random low-spec computer will now be a somethingsomething AI laptop. Your software and products AI powered and your company AI first. Could mean anything. Maybe they slapped a label on it because it uses maths. Or they added an API. Or maybe it actually uses some modern form of AI. Or it's the same thing as before. It's a marketing term, everything needs to "have" AI because it's modern and maybe still has some futuristic connotation for some people.

[–] stoy@lemmy.zip 5 points 1 week ago (1 children)

Yeah, I feel like companies use "Ai" as a generic "computer magic" term.

[–] technocrit@lemmy.dbzer0.com 1 points 1 week ago* (last edited 1 week ago)

That's what it is. It's a fake grift. Actual magic is at least honest.