this post was submitted on 03 Jun 2026
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Specifically we have 2L jugs of it and individual bottles are marketed as 16.9oz (they're 500mL). Cans are still in US customary at 12 oz (355mL). But yeah, basically every American knows how much 2L is.
In fact, I strongly suspect you could market most liquids in metric volume here (not fuel) as long as people can see them. We're so used to 500mL and 2L. Hell just changing the standard can and the tall boy (16oz) to metric (make them 375mL and 500mL) would go a long way.
That all said, full metrication will screw with recipes, but it'll internationalize them.
That's really neat. Kinda conversely, I live in Okinawa, which you might know as the Japanese islands that was under US occupation after the war. Here our milk carton is not 1000ml like the rest of the country. We sell them in 946ml cartons because we used to package them according to American standards—1/4 gallon.