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"Nobody's making games for the retired people" – The growing yet underserved market for grey gamers
(www.gamesindustry.biz)
this post was submitted on 05 Jun 2026
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Technology
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Love how Gustafsson is focused on the money of old gamers.
I'm 47. I would be the prime target for this sort of campaign. Except a I've been boycotting shitty companies for so long any nostalgia I might have felt at the thought buying consoles, or a game published by EA, Activision, or Blizzard has been dead for more than a decade.
The enshitification of triple AAA titles by MBAs has driven me away from the space. Keep fucking slapping surcharges on EVERYTHING; day one dlc, microtransactions, always online DRM, the ability to revoke access to the games we paid for, because we never really owned it.
I will continue to ignore your shitty products and purchase small indie titles on PC that take risks and innovate. Withholding my money and refusing to purchase your shit will provide publishers with a sense of pride and accomplishment for retaining their customer base.
Video game companies are using their product to extract as much profit as possible, mostly young men.
Gambling companies are using their product to extract as much profit as possible, mostly young men.
There isn't enough money to satisfy both of them, so eventually they will literally go to war, and try to genocide the other. Sounds like it might have potential for a screenplay.
Did you manage to retire by 47? Seems like an outlier more than their prime target.