this post was submitted on 06 Jun 2026
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I think it will have to consolidate down to a few players - I certainly don’t expect that there is a market for 100 different systems. And I think the personal market is a supplement to the executive suite market, so getting a few people addicted for cheap both brings in a small revenue stream and dumbs a population down enough that they have no choice but to function without it (imagine telling someone in 2001 that they would one day pay $1700 for a cell phone - now it’s just considered the cost of living)
The businesses who overdid it on tokens have a choice to make: hire back workers or switch to a different AI company. Maybe one day they will look at humans (although salary may have to increase due to negative reputation), but I think there are a good number that will just shop around to another AI company for a better deal.
With more headlines like this in the news ...
Anthropic/OpenAI may be spending more than $1000 for every $100 you pay them
... it really seems like even if the market is winnowed down to the major players, there's still not enough consumer demand at the prices they need to be profitable.
Also, if my cellular plan cost me $1700, I'd be shopping for a better deal.
What happens when its chatgpt, Claude and Gemini $$$$ vs Deepseek $. The Chinese will absolutely flood the market with free AI so long as it burns the American companies.
There's just no way to pay for the cost of these services, though.
When someone constructs a 100 MW data center (now considered a smaller one for new construction), that's about $2 billion in total costs to outfit the whole operation. And then once it's on, we're talking something like $10-20 million/month in electricity alone, and a few million in other costs. How many $20 subscriptions do you need to sell just to break even with your operating expenses? How many $100/month subscriptions do you need to sell to make a dent on your interest payments on the construction? Will there be a market for $1000/month subscriptions from millions of customers? If not, how's this all going to be paid for?
They certainly cant make their money back writing personal emails and doing kids homework, but I dont think thats where they are aiming in the long run. We may end up with big business and military paying big money for the real frontier models and everyone else using lightweight local models on their own hardware, cheap models integrated into existing applications, and watered down frontier models on subscription.
You may be right (I hope you are). Do you think government funding would offset this?
I don't think government funding can actually offset the crash in consumer and business demand being insufficient to cover the cost of the most expensive models on the most expensive GPUs. But if you look through my comment history I've made the comparison to supersonic flight, because I genuinely believe there's a possibility that governments fund the expensive branch of this technology for their own military or surveillance or law enforcement purposes without the benefits necessarily actually spilling out into normal commercial applications.
We've hit the point where training a model (both pre training and post training) isn't the expensive part, and the expensive part is actual inference, which makes it hard to scale the most expensive models to where it's useful for a lot of people. So it might be that the companies and governments that can afford to operate an expensive model might be the only ones to do it. And they'll be able to, without necessarily the public being able to have access to the same tech.
They would raid pensions before asking congress