this post was submitted on 10 Jun 2026
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This isn't new since ChatGPT and friends dropped. For years before that, Google search results did limited interpretation of natural language requests, not just keyword match frequency. The SEO arms race drove a different kind of AI in search fetching for at least a decade before natural language chatbot tech hit the scene.
I don't know how much is intentional enshittification to make AI results look better vs how much is simple neglect of the SEO arms race vs maybe it's genuinely getting harder to deliver good simple search results with LLMs acting as SEO agents?
What I do know is: "AI Mode" delivers more useful information than the old style page link list does these days. The pages linked from the AI Mode results tend to be relevant and useful more than the top page of page links. Hallucinations are way down from where they were 2+ years ago, even better than "top results" misses used to be, IMO.
spoiler
How does Google's AI mode compare to other traditional (non-ai) search engines such as https://noai.duckduckgo.com/ ?